General Information

Overview

Our Master of Marketing gives you a deep understanding of target markets and how to communicate with them. Learn how to influence behaviour and communicate creatively across different digital platforms, devising innovations that are novel and disruptive. Our course offers real-world cases and practical applications, preparing you for business success.

Study structure

To qualify for the award of Master of Marketing students must complete (200 credit points).

  • Full-time study: 100 credit points/eight standard units of study per year

  • Part-time study: 50 credit points/four standard units of study per year

  • One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)

  • See the course planner for an example degree structure.

  • Full-time study: 100 credit points/eight standard units of study per year

  • One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)

  • See the course planner for an example degree structure.

Units of study Unit code
Core units
Opportunity Discovery, Creativity and Design
Core unit, 12.5 credit points
ENT60009
Data Empowered Marketing
Core unit, 12.5 credit points
MKT60011
Consumer Behaviour
Core unit, 12.5 credit points
MKT60012
Global Digital Marketing
Core unit, 12.5 credit points
MKT70017
Units of study Unit code
Core units
Branding and Creative Innovation
Core unit, 12.5 credit points
MKT70019
Services Marketing and Customer Management
Core unit, 12.5 credit points
MKT70020
Specialisation Units
Units of study Unit code
Core units
Opportunity Discovery, Creativity and Design
Core unit, 12.5 credit points
ENT60009
Data Empowered Marketing
Core unit, 12.5 credit points
MKT60011
Consumer Behaviour
Core unit, 12.5 credit points
MKT60012
Global Digital Marketing
Core unit, 12.5 credit points
MKT70017
Branding and Creative Innovation
Core unit, 12.5 credit points
MKT70019
Services Marketing and Customer Management
Core unit, 12.5 credit points
MKT70020
Marketing Strategy and Planning
Core unit, 12.5 credit points
MKT80010
Marketing Communications Agency
Core unit, 12.5 credit points
MKT80015
Foundation units
Management Analysis and Problem Solving
Foundation unit, 12.5 credit points
MGT60040
Business Sustainability and Social Impact
Foundation unit, 12.5 credit points
MGT60042
Future Management Skills
Foundation unit, 12.5 credit points
MGT60043
Marketing Management
Foundation unit, 12.5 credit points
MKT60010

Note: Where specialisation units are completed as part of the foundation or core, students must select alternatives from the list of units provided.

Units of study Unit code
Accounting Systems and Reporting
Specialisation unit, 12.5 credit points
ACC60008
Company Auditing
Specialisation unit, 12.5 credit points
ACC80003
Managerial Accounting
Specialisation unit, 12.5 credit points
ACC80008
Taxation Principles and Planning
Specialisation unit, 12.5 credit points
ACC80012
Financial Accounting and Theory
Specialisation unit, 12.5 credit points
ACC80019
Economics
Specialisation unit, 12.5 credit points
ECO80001
Business Modelling and Analysis
Specialisation unit, 12.5 credit points
FIN60003
Units of study Unit code
Cloud Enterprise Systems and Analytics
Specialisation unit, 12.5 credit points
INF60012
Mobile Business and Social Media
Specialisation unit, 12.5 credit points
INF60013
Business Information Systems Internship Project
Specialisation unit, 12.5 credit points
INF80005
Applied Business Analytics and Data Visualisation
Specialisation unit, 12.5 credit points
INF80031
Predictive Analytics
Specialisation unit, 12.5 credit points
INF80040
Artificial Intelligence and Insights
Specialisation unit, 12.5 credit points
INF80051
Units of study Unit code
Business Information Systems
Specialisation unit, 12.5 credit points
INF60007
Strategic Project Management
Specialisation unit, 12.5 credit points
INF70005
Business Analytics and Visualisation
Specialisation unit, 12.5 credit points
INF70008
Contemporary Issues in Business Analysis
Specialisation unit, 12.5 credit points
INF80014
Governing Technology for Business Environments
Specialisation unit, 12.5 credit points
INF80042
Units of study Unit code
Data Empowered Marketing
Specialisation unit, 12.5 credit points
MKT60011
Consumer Behaviour
Specialisation unit, 12.5 credit points
MKT60012
Global Digital Marketing
Specialisation unit, 12.5 credit points
MKT70017
Branding and Creative Innovation
Specialisation unit, 12.5 credit points
MKT70019
Marketing Communications Agency
Specialisation unit, 12.5 credit points
MKT80015
Units of study Unit code
Opportunity Discovery, Creativity and Design
Specialisation unit, 12.5 credit points
ENT60009
Growth Management
Specialisation unit, 12.5 credit points
ENT70012
Entrepreneurial Mindset, New Venture and Innovation
Specialisation unit, 12.5 credit points
ENT70018
Venture Planning
Specialisation unit, 12.5 credit points
ENT70019
Project Management for Entrepreneurial Ventures
Specialisation unit, 12.5 credit points
PRM60001
Units of study Unit code
Business Modelling and Analysis
Specialisation unit, 12.5 credit points
FIN60003
Elements of Financial Planning and Regulation
Specialisation unit, 12.5 credit points
FIN60010
Modern Finance Issues
Specialisation unit, 12.5 credit points
FIN80001
Business and Entity Valuations
Specialisation unit, 12.5 credit points
FIN80002
Capital Markets
Specialisation unit, 12.5 credit points
FIN80004
Corporate Financial Management
Specialisation unit, 12.5 credit points
FIN80005
Derivatives and Risk Management
Specialisation unit, 12.5 credit points
FIN80018
Units of study Unit code
Frontiers in FinTech
Specialisation unit, 12.5 credit points
FIN60006
Cybersecurity Law, Policy and Ethics
Specialisation unit, 12.5 credit points
CYB60003
Business Analytics and Visualisation
Specialisation unit, 12.5 credit points
INF70008
Blockchain: Business Models and Applications
Specialisation unit, 12.5 credit points
INF80050
Artificial Intelligence and Insights
Specialisation unit, 12.5 credit points
INF80051
Units of study Unit code
Employee Relations
Specialisation unit, 12.5 credit points
HRM60013
Human Resource Fundamentals
Specialisation unit, 12.5 credit points
HRM60018
Strategic HRM in the Business Context
Specialisation unit
HRM70006
Managing Workplace Diversity and Inclusion
Specialisation unit, 12.5 credit points
HRM70012
Strategic Human Resource Management
Specialisation unit, 12.5 credit points
HRM70013
Human Capital Analytics
Specialisation unit, 12.5 credit points
HRM80015
Units of study Unit code
Business Innovation in Europe Study Tour
Specialisation unit, 12.5 credit points
BUS70013
Business Innovation in America Study Tour
Specialisation unit, 12.5 credit points
BUS70014
Business Innovation in Asia Study Tour
Specialisation unit, 12.5 credit points
BUS70015
Managing Workplace Diversity and Inclusion
Specialisation unit, 12.5 credit points
HRM70012
International Trade and Investment
Specialisation unit
INB60003
Global Business Cultures: Advanced Theories and Practices
Specialisation unit
INB60004
International Internship
Specialisation unit
MFP80002
International Internship - Extended
Specialisation unit, 25.0 credit points
MFP80004
Supply Chain Management
Specialisation unit, 12.5 credit points
SCM60003
Units of study Unit code
Strategic Project Management
Specialisation unit, 12.5 credit points
INF70005
Project Management for Innovative Outcomes
Specialisation unit, 12.5 credit points
PRM60002
The Risk Management Spectrum
Specialisation unit, 12.5 credit points
PRM60003
Leading Complex Projects
Specialisation unit, 12.5 credit points
PRM70002
Project Governance and Resource Management
Specialisation unit, 12.5 credit points
PRM80002
Operations Management
Specialisation unit, 12.5 credit points
SCM60001
Units of study Unit code
Research Methodology
Specialisation unit, 12.5 credit points
BUS80003
Business Research Thesis
Specialisation unit, 25.0 credit points
BUS80021
Quantitative Research Methods
Specialisation unit, 12.5 credit points
BUS80017
Qualitative Research Methods
Specialisation unit, 12.5 credit points
BUS80018
Advanced Microeconometrics
Specialisation unit, 12.5 credit points
ECO80002
Economics of Innovation
Specialisation unit, 12.5 credit points
ECO80003
Data Science Fundamentals
Specialisation unit, 12.5 credit points
INF80054
Social Network Analysis
Specialisation unit, 12.5 credit points
INF80055
Units of study Unit code
Business Analytics and Visualisation
Specialisation unit, 12.5 credit points
INF70008
Six Sigma Lean Green Belt
Specialisation unit, 12.5 credit points
SCM60002
Supply Chain Management
Specialisation unit, 12.5 credit points
SCM60003
Logistics Management
Specialisation unit, 12.5 credit points
SCM60004
Project Management for Innovative Outcomes
Specialisation unit, 12.5 credit points
PRM60002
Operations Management
Specialisation unit, 12.5 credit points
SCM60001

Aims and objectives

  • apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
  • apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
  • communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use advanced tools and practices of marketing within project work.
  • demonstrate integrity, ethical conduct, accountability, respect and a broad awareness of professional practices and cultural norms in a global and sustainable context
  • apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools
  • reflect on, and take responsibility for, learning and self-management processes
  • apply knowledge of research principles and methods to plan and execute a piece of research with some independence.

Career opportunities

You will be capable of taking a whole-of-business approach to marketing and will be equipped to take on senior roles in digital marketing, advertising, branding, consultancy, market research, corporate communications and customer experience.

Graduate skills

The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:

  • capable in their chosen professional, vocational or study areas and an ability to engage in critical enquiry
  • entrepreneurial in contributing to innovation and development within their business, workplace or community
  • effective and ethical in work, community situations and reasoning skills
  • adaptable and able to manage change
  • aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).

Maximum Academic Credit

The maximum level of credit that can be granted for the Master of Marketing is 100 credit points (normally 8 units). The exception to this rule is for students entering with a Graduate Diploma of Marketing who may be granted up to 125 credit points of advanced standing (normally ten units).

Admission criteria

Information about Swinburne's general admission criteria can be found at Admissions at Swinburne - Higher Education webpage.

Interested in the Master of Marketing?

From state-of-the-art facilities to opportunities to engage with industry – this course is designed with your future in mind. Let's get started.

View course page