Opportunity Discovery
Duration
- One Semester or equivalent
Contact hours
- 36 Hours
On-campus unit delivery combines face-to-face and digital learning.
2022 teaching periods
| Swinburne Online Teaching Period 2 |
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|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
| Hawthorn Higher Ed. Semester 2 |
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|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
This unit provides the fundamental knowledge base and skills necessary for anyone wishing to study or work as an innovator and/or entrepreneur. The processes and evaluation techniques taught in this unit can be applied to entrepreneurship and innovation in any context: new businesses, existing businesses (small or large), not-for-profit, public service. The unit aims to critically reflect on real world innovations and entrepreneurial practice using key ideas, concepts, models, procedures, tools, methods and literature in the innovation and entrepreneurship disciplinary environment. Design and discovery principles are applied in order to discover and test product-market fit.
After successfully completing this unit, you will be able to:
After successfully completing this unit, you will be able to:
1. Apply coherent and advanced knowledge concepts, techniques and tools in regards to discovery and development of entrepreneurial opportunities
2. Apply the fundamentals of entrepreneurship to develop business skills and apply for customer development.
3. Critically analyse business models in startup development and develop skills in building business models
4. Demonstrate integrity, ethical conduct, accountability, respect and a developing awareness of professional practices and cultural norms in a global and sustainable context
5. Work collaboratively in groups analysing, presenting and applying a range of startup tools in order to discover and develop the opportunity
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
Class (3 hours)
Assessment
1. Report (Individual) 45-65%
2. Presentation (Group) 35-45%
2. Presentation (Group) 35-45%
General skills outcomes
Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession. Learners bring to Swinburne University of Technology a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes.
Within this context it is the intent of unit Corporate Governance and Leadership that students develop the following key generic skills:
- Leadership skills
- Teamwork skills
- Analysis skills
- Problem solving skills
- Communication skills
- Ability to tackle unfamiliar problems
- Ability to work independently
Content
- Lean startup principles of entrepreneurship
- Effectuation
- Opportunity discovery
- Value creation and proposition
- Design principles
- Journey mapping
- Customer development
- Value proposition tools
- Hypotheses testing process and skills
- Introduction to Business models
- Customer segments and markets
- Product-market fit
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.