Applied Business Analytics and Data Visualisation

INF80031 12.5 Credit Points Hawthorn

Duration

  • One Semester or equivalent

Contact hours

  • 24 hours face to face + blended

On-campus unit delivery combines face-to-face and digital learning.

Prerequisites

INF60007 Business Information Systems AND Admission into MA-IT1 - Master of Information Technology
or 
INF60012 Cloud Enterprise Systems and Analytics AND Admission into MA-ITPC1 - Master of Information Technology (Professional Computing)
or
Admission into MA-BIS - Master of Business Information Systems or Business Analytics Specialisation
 

Aims and objectives

This unit covers issues relating to deriving business insights and foresights from various data sources for decision making purposes. Students gather skills to drive improved decision making process for senior management based on understanding data. Students will know the importance of understanding the short and long term goals of the organisation and how these impact the decision making process. Student will use tools that enable data analysis, Predictive Analytics, and data visualisation to assist in the delivery of delivering real-time actionable intelligence.
 
Unit Learning Outcomes (ULO)
Students who successfully complete this unit will be able to:
 
1 Demonstrate the strategic value of information, data management, and Business Analytics to organisational decision-making activities
2 Apply problem solving and decision-making techniques in order to evaluate the requirements for information and data in business context
3 Critically analyse various datasets using complementary data analytics/business analytics tools to generate insights and/or foresights to approach the organisation's complex problems
4 Apply skills to function as an effective member or leader of a team