Global Digital Marketing

MKT70017 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2022 teaching periods

Hawthorn

Higher Ed. Semester 1 Higher Ed. Semester 2

Dates:
28 Feb 22 - 29 May 22

Results:
5 Jul 22

Last self enrolment:
13 Mar 22

Census:
31 Mar 22

Last withdraw without fail:
15 Apr 22

Dates:
1 Aug 22 - 30 Oct 22

Results:
6 Dec 22

Last self enrolment:
14 Aug 22

Census:
31 Aug 22

Last withdraw without fail:
16 Sep 22


Aims and objectives

In this unit students will learn about the dynamic world of digital marketing and the marketing potential it can provide. Know how existing and new products can be marketed using both digital and traditional means to optimise the results. Develop your awareness of the impact of new technology on customer relations, pricing, order fulfilment and quality assurance.
 
After successfully completing this unit, you should be able to: 
 
1. Apply digital marketing fundamentals to the analysis, design and decision making methodologies to identify and provide innovative solutions to complex problems.

2. Demonstrate a coherent and advanced knowledge of digital marketing concepts using critical thinking.
 
3. Apply problem solving, design and decision making methodologies to identify and provide innovative digital marketing strategies.
 
4. Communicate proficiently in a professional context with a wide variety of audiences and work with diverse groups.