Overview

This unit provides the fundamental knowledge base and skills necessary for anyone wishing to study or work as an innovator and/or entrepreneur. The processes and evaluation techniques taught in this unit can be applied to entrepreneurship and innovation in any context: new businesses, existing businesses (small or large), not-for-profit, public service. The unit aims to critically reflect on real world innovations and entrepreneurial practice using key ideas, concepts, models, procedures, tools, methods and literature in the innovation and entrepreneurship disciplinary environment. Design and discovery principles are applied in order to discover and test product-market fit.

Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Teaching Period 2
Location
Online
Start and end dates
08-July-2024
06-October-2024
Last self-enrolment date
21-July-2024
Census date
02-August-2024
Last withdraw without fail date
23-August-2024
Results released date
29-October-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Apply coherent and advanced knowledge concepts, techniques and tools in regards to discovery and development of entrepreneurial opportunities
  • Apply the fundamentals of entrepreneurship to develop business skills and apply for customer development
  • Critically analyse business models in startup development and develop skills in building business models
  • Demonstrate integrity, ethical conduct, accountability, respect and a developing awareness of professional practices and cultural norms in a global and sustainable context
  • Work collaboratively in groups analysing, presenting and applying a range of startup tools in order to discover and develop the opportunity

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Class
2.00 12 weeks 24
Unspecified Activities
Independent Learning
9.50 12 weeks 114
Online
Lecture
1.00 12 weeks 12
TOTAL150

Swinburne Online

Type Hours per week Number of weeks Total (number of hours)
Online
Directed Online Learning and Independent Learning
12.50 12 weeks 150
TOTAL150

Assessment

Type Task Weighting ULO's
PresentationGroup 35 - 45% 1,2,4,5 
ReportIndividual 55 - 65% 1,2,3 

Content

  • Lean startup principles of entrepreneurship
  • Effectuation
  • Opportunity discovery
  • Value creation and proposition
  • Design principles
  • Journey mapping
  • Customer development
  • Value proposition tools
  • Hypotheses testing process and skills
  • Introduction to Business models
  • Customer segments and markets
  • Product-market fit

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.