Mobile Business and Social Media
Duration
- One Semester or equivalent
Contact hours
- 24 hours face to face + blended
On-campus unit delivery combines face-to-face and digital learning.
2024 teaching periods
| Hawthorn Higher Ed. Semester 2 |
||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Aims and objectives
This unit offers a multidisciplinary inquiry into the foundations of social networking, social computing, mobile applications, Big Data, Cloud computing, Internet of Things and emerging network technologies. These issues will be discussed in conjunction with the current business landscape. In particular, the unit aims to provide students with an appreciation of the value of social networking and how it affects collaborative working, social interaction and knowledge exchange in organisations. It provides an understanding of the creation and management of social networking sites.
Unit Learning Outcomes (ULO)
Students who successfully complete this unit will be able to:
1. Critically evaluate the technologies underpinning social media and mobile-based applications in organisations.
2. Critically analyse the big data issues inherit to data communications and networks associated with social media and mobile applications in organisations.
3. Critically analyse and articulate the issues, benefits and risks associated with the implementation of social media through mobile and Internet technologies in an organisation.
4. Work collaboratively in diverse groups to apply theories of implementation and adoption to a new communication and social media strategy for a global organisation.
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On Campus Class in Computer Lab | 2 | 12 | 24 |
Online (asynchronous lecture) | 1 | 12 | 12 |
Unspecified Activities Independent Learning | 9.5 | 12 | 114 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Assignment 1 | Individual | 30-40% | 1,2,3 |
| Assignment 2 | Group | 30-50% | 1,2,3,4 |
Online Test | Individual | 20-30% | 1,2,3 |
General skills outcomes
Content
• Social networks and data communications in organisational contexts, building appropriate communication infrastructure for organisations
• Cloud computing, Big Data, the Internet of Things (IoT) and associated business value
• Theories of adoption and implementation as applied to the technologies (Mobile systems and internet technologies)
• Security and privacy issues associated with communication technologies including use of social media – both now and in the future
• Organisational, social and personal impact of mobility and telecommunications, including implications for work/life balance, telecommuting, telework, privacy and other issues
• Determining the business value associated with investments in mobile and internet technologies, technologies including social media networks, communication infrastructure for organisations
• Best practices when using social networking applications in an organisational environment and online communities
• Cloud computing, Big Data, the Internet of Things (IoT) and associated business value
• Theories of adoption and implementation as applied to the technologies (Mobile systems and internet technologies)
• Security and privacy issues associated with communication technologies including use of social media – both now and in the future
• Organisational, social and personal impact of mobility and telecommunications, including implications for work/life balance, telecommuting, telework, privacy and other issues
• Determining the business value associated with investments in mobile and internet technologies, technologies including social media networks, communication infrastructure for organisations
• Best practices when using social networking applications in an organisational environment and online communities
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.