Business Strategy
Duration
- One Semester or equivalent
Contact hours
- 36 hours Face to Face + Blended
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2023 teaching periods
Hawthorn Winter |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
50 Credit Points from a Postgraduate Course
Anti-requisite
BUS80005 Business Strategy
BUS80005 Business Strategy
Equivalent
BUS80005 Business Strategy
BUS80005 Business Strategy
Replaces
BUS80005 Business Strategy
BUS80005 Business Strategy
Aims and objectives
This unit aims to guide students with skills and practice of strategic management and critical thinking techniques in
turbulent environments. In addition, the unit develops skills in using strategic and foresight tools and critical evaluation of
strategic alternatives in the context of small to medium enterprises involved in single industry, as well as strategic
business units of large corporations. Its main focus is not only the generation of viable strategic alternatives to gain
competitive advantage but also developing a viable implementation plan.
strategic alternatives in the context of small to medium enterprises involved in single industry, as well as strategic
business units of large corporations. Its main focus is not only the generation of viable strategic alternatives to gain
competitive advantage but also developing a viable implementation plan.
Students who successfully complete this unit will be able to:
1. Critically evaluate the complexity of the business environment.
2. Apply coherent and advanced knowledge of strategic planning and foresight to refresh strategic thinking and manage complex problems.
3. Demonstrate critical thinking and apply knowledge to address strategic issues across a range of audiences.
4. Communicate proficiently and in a professional manner, as a member or leader of a diverse team.
2. Apply coherent and advanced knowledge of strategic planning and foresight to refresh strategic thinking and manage complex problems.
3. Demonstrate critical thinking and apply knowledge to address strategic issues across a range of audiences.
4. Communicate proficiently and in a professional manner, as a member or leader of a diverse team.
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact Seminar This unit may be delivered in semester or intensive mode. Intensive mode may consist of blended, intensive and immersive teaching, which can include full day teaching and weekend teaching requirements – as specified in the Unit Outline. | 3 | 12 | 36 |
Unspecified Learning Activities Independent Learning | 9.5 | 12 | 114 |
TOTAL | 150 hours |
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
Online Contact Directed Online Learning and Independent Learning | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Assessment
1. Assignment (Individual) 20-30%
2. Presentation (Group) 20-30%
3. Report (Individual) 40-60%
2. Presentation (Group) 20-30%
3. Report (Individual) 40-60%
Content
• The future of strategy and relevance of non-linear reality in entrepreneurship, innovation, and its implication on
competitive advantage – external environment analysis
• Creative destruction versus new business creation – identification and evaluation of business opportunity
• Evaluating and managing the internal environment
• Sorting the Strategy Tool Box
• Developing strategic alternatives and selection of viable strategy
• Implementing the strategy – allocation of requisite resources
• Strategy review, evaluation and control
Study resources
- Text books.
Text books
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.