Business Strategy
Duration
- One Semester or equivalent
Contact hours
- 36 hours Face to Face + Blended
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2024 teaching periods
Hawthorn Summer |
Hawthorn Winter | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 1 |
Swinburne Online Teaching Period 3 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
BUS80005 Business Strategy
BUS80005 Business Strategy
BUS80005 Business Strategy
Aims and objectives
strategic alternatives in the context of small to medium enterprises involved in single industry, as well as strategic
business units of large corporations. Its main focus is not only the generation of viable strategic alternatives to gain
competitive advantage but also developing a viable implementation plan.
2. Apply coherent and advanced knowledge of strategic planning and foresight to refresh strategic thinking and manage complex problems.
3. Demonstrate critical thinking and apply knowledge to address strategic issues across a range of audiences.
4. Communicate proficiently and in a professional manner, as a member or leader of a diverse team.
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact Seminar This unit may be delivered in semester or intensive mode. Intensive mode may consist of blended, intensive and immersive teaching, which can include full day teaching and weekend teaching requirements – as specified in the Unit Outline. | 3 | 12 | 36 |
Unspecified Learning Activities Independent Learning | 9.5 | 12 | 114 |
TOTAL | 150 hours |
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
Online Contact Directed Online Learning and Independent Learning | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Assessment
2. Presentation (Group) 20-30%
3. Report (Individual) 40-60%
Content
• The future of strategy and relevance of non-linear reality in entrepreneurship, innovation, and its implication on
competitive advantage – external environment analysis
• Creative destruction versus new business creation – identification and evaluation of business opportunity
• Evaluating and managing the internal environment
• Sorting the Strategy Tool Box
• Developing strategic alternatives and selection of viable strategy
• Implementing the strategy – allocation of requisite resources
• Strategy review, evaluation and control
Study resources
- Text books.