Business Strategy
36 hours Face to Face + Blended
One Semester or equivalent
Online, Hawthorn
Available to incoming Study Abroad and Exchange students
Overview
This unit aims to guide students with skills and practice of strategic management and critical thinking techniques in turbulent environments. In addition, the unit develops skills in using strategic and foresight tools and critical evaluation of strategic alternatives in the context of small to medium enterprises involved in single industry, as well as strategic business units of large corporations. Its main focus is not only the generation of viable strategic alternatives to gain competitive advantage but also developing a viable implementation plan.
Requisites
Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Teaching Period 1
Location
Online
Start and end dates
11-March-2024
09-June-2024
09-June-2024
Last self-enrolment date
24-March-2024
Census date
05-April-2024
Last withdraw without fail date
26-April-2024
Results released date
02-July-2024
Winter
Location
Hawthorn
Start and end dates
17-June-2024
28-July-2024
28-July-2024
Last self-enrolment date
17-June-2024
Census date
28-June-2024
Last withdraw without fail date
12-July-2024
Results released date
13-August-2024
Teaching Period 3
Location
Online
Start and end dates
04-November-2024
09-February-2025
09-February-2025
Last self-enrolment date
17-November-2024
Census date
29-November-2024
Last withdraw without fail date
27-December-2024
Results released date
04-March-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Critically evaluate the complexity of the business environment
- Apply coherent and advanced knowledge of strategic planning and foresight to refresh strategic thinking and manage complex problems
- Demonstrate critical thinking and apply knowledge to address strategic issues across a range of audiences
- Communicate proficiently and in a professional manner, as a member or leader of a diverse team
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Face to Face Contact (Phasing out) Seminar | 3.00 | 12 weeks | 36 |
| Unspecified Learning Activities (Phasing out) Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Swinburne Online
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assignment | Individual | 20 - 30% | 1,2,3 |
| Presentation | Group | 20 - 30% | 1,2,3,4 |
| Report | Individual | 40 - 60% | 1,2,3 |
Content
- Overview of Strategic Management – past, present and future trends
- The future of strategy and relevance of non-linear reality in entrepreneurship, innovation, and its implication on competitive advantage – external environment analysis
- Creative destruction versus new business creation – identification and evaluation of business opportunity
- Evaluating and managing the internal environment
- Sorting the Strategy Tool Box
- Developing strategic alternatives and selection of viable strategy
- Implementing the strategy – allocation of requisite resources
- Strategy review, evaluation and control
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.