Global Digital Marketing

MKT70017 12.5 Credit Points Hawthorn

Duration

  • One Semester or equivalent

Contact hours

  • 36 hours

2020 teaching periods

Hawthorn

Higher Ed. Semester 1 Higher Ed. Semester 1

Dates:
2 Mar 20 - 31 May 20

Results:
7 Jul 20

Last self enrolment:
15 Mar 20

Census:
31 Mar 20

Last withdraw without fail:
17 Apr 20

Dates:
2 Mar 20 - 31 May 20

Results:
7 Jul 20

Last self enrolment:
15 Mar 20

Census:
31 Mar 20

Last withdraw without fail:
17 Apr 20

More teaching periods
Higher Ed. Semester 2 Higher Ed. Semester 2

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20

Last withdraw without fail:
18 Sep 20

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20

Last withdraw without fail:
18 Sep 20


Aims and objectives

In this unit students will learn about the dynamic world of digital marketing and the marketing potential it can provide. Know how existing and new products can be marketed using both digital and traditional means to optimise the results. Develop your awareness of the impact of new technology on customer relations, pricing, order fulfilment and quality assurance.
 
After successfully completing this unit, you should be able to: 
 
1. Apply digital marketing fundamentals to the analysis, design and decision making methodologies to identify and provide innovative solutions to complex problems.

2. Demonstrate a coherent and advanced knowledge of digital marketing concepts using critical thinking.
 
3. Apply problem solving, design and decision making methodologies to identify and provide innovative digital marketing strategies.
 
4. Communicate proficiently in a professional context with a wide variety of audiences and work with diverse groups.

Courses with unit

This unit is part of the Marketing degrees in Swinburne’s Australian Graduate School of Entrepreneurship.