Predictive Analytics
Duration
- One Semester or equivalent
Contact hours
- 24 hours face to face + Blended
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Admission in any Master level Postgraduate Course from the School of Business, Law and EntrepreneurshipAND
OR
Admission in the Master of Information Technology (Professional Computing) AND
INF60012 Cloud Enterprise Systems and Analytics
OR
Admission in the Master of Information Technology
AND
INF60007 Business Information Systems
Aims and objectives
This unit aims to develop and enhance students’ conceptual and practical understanding of Predictive Analytics as an advanced topic in business analytics. Using an appropriate predictive model on select datasets, an organisation would be able to identify the likelihood of future outcomes based on historical and current data. The business foresight based on this analytics is instrumental in strategic decision making processes of the organisation. Students will have an opportunity to immerse themselves in problem-solving activities requiring lateral and critical thinking by exploring structured and unstructured data, considering and applying the appropriate Predictive Analytics techniques.
Unit Learning Outcomes (ULO)
Students who successfully complete this unit, will be able to:
1. Demonstrate the ability to systematically identify and review strategic opportunities through the application of Predictive Analytics on organisational datasets
2. Apply problem solving and decision-making techniques in order to evaluate the requirements for information and data/datasets enabling an effective use of Predictive Analytics tools and techniques
3. Critically analyse appropriate datasets using Predictive Analytics tools and techniques to generate business foresights
4. Communicate effectively as a professional and function as an effective leader or member of a team
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On Campus Class in Computer Lab | 2 | 12 | 24 |
Online (asynchronous Lecture) | 1 | 12 | 12 |
Unspecified Activities Independent Learning | 9.5 | 12 | 114 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Project | Group | 30-40% | 2,3,4 |
Report | Individual | 30-40% | 1,3 |
Literature Review | Individual | 20-30% | 1 |
Content
• The strategic importance of Predictive Analytics for a contemporary organisation
• The role of big data and analytics in strategic decision making and identifying business opportunities
• Predictive modelling: Trending and Forecasting
• Use cases of Predictive Analytics
• The concepts of Machine Learning, supervised learning, unsupervised learning, reinforcement learning
• The role of big data and analytics in strategic decision making and identifying business opportunities
• Predictive modelling: Trending and Forecasting
• Use cases of Predictive Analytics
• The concepts of Machine Learning, supervised learning, unsupervised learning, reinforcement learning
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further
reading.