Marketing Management
Duration
- One Semester or equivalent
Contact hours
- 24 hours face to face + blended
On-campus unit delivery combines face-to-face and digital learning.
2024 teaching periods
Hawthorn Higher Ed. Semester 1 |
Hawthorn Higher Ed. Semester 2 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 1 |
Swinburne Online Teaching Period 3 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Type | Hours per week | Number of Weeks | Total |
On Campus Class | 2 | 12 | 24 |
Online (asynchronous lecture) | 1 | 12 | 12 |
Unspecified Activities Independent Learning | 9.5 | 12 | 114 |
TOTAL | 150 hours |
Type | Hours per week | Number of Weeks | Total |
Online Activities | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Assignment 1 Part A | Individual | 10-20% | 1,2,4 |
Assignment 1 Part B | Individual | 20-30% | 1,2,4 |
Assignment 2 | Individual | 25-45% | 1,2,3,4 |
Report | Group | 25-35% | 1,2,3,4 |
Content
• Competitive advantage
• Capturing market insights
• Connecting with consumers
• Brands, branding, brand equity
• The marketing process and strategic planning
• New product development process and diffusion of innovation
• Delivering value
• Communicating value
• Implementation of the marketing plan, and evaluation and control of marketing performance
• Marketing performance and the future of marketing
Study resources
- Reading materials.