Mobile Business and Social Media
Overview
This unit provides a critical and multidisciplinary examination of digital communication and networked technologies, including social media, mobile and cloud‑based systems, data‑driven platforms, the Internet of Things, and emerging communication technologies, within contemporary organisational contexts. It aims to develop advanced understanding of how these technologies shape organisational strategy, collaboration, knowledge exchange, and decision‑making in complex business environments. The unit emphasises the evaluation of organizational value, governance, risk, and implementation challenges associated with digital and social networking technologies.
Requisites
01-November-2026
31-October-2027
Unit learning outcomes
Students who successfully complete this unit will be able to:
- Critically analyse the role of digital communication and networked technologies, including social media, mobile, cloud based, and data driven systems, in complex organisational contexts.
- Evaluate how organizations collect, analyze, and use data from digital platforms, including social media and mobile technologies, to support evidence based organizational and managerial decision making.
- Apply and critically assess social network theory and social network analysis techniques to examine organizational and online network structures, including relationships, influence, and information flows.
- Analyze complex problems and apply appropriate methods to develop justified solutions, including consideration of ethical implications.
- Work effectively as a member or leader of a team to develop, communicate, and justify complex analyses and recommendations in professional contexts
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class | 2.00 | 12 weeks | 24 |
| Online Lecture | 1.00 | 12 weeks | 12 |
| Unspecified Activities Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Case Study Report | Group | 30 - 50% | 1,3,5 |
| Activity Report | Individual | 30 - 40% | 1,2,3 |
| Writing Test | Individual | 20 - 30% | 4 |
Content
- Social media, digital communication, and networked technologies in organizational contexts
- Organizational use of data from digital platforms and social media for decision‑making
- Social networks and social network analysis in organizational and online environments
- Adoption and implementation of digital communication technologies, including organizational change and governance
- Security, privacy, and ethical issues associated with digital communication and data use
- Evaluation of organisational value and impact of investments in digital communication technologies
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.