This Unit focuses on the start-up, growth and maturity phases of a new ventureâ€™s lifecycle, exploring the strategy development stage (business model generation, business planning, growth and maturity potentials). This unit builds on prior and existing knowledge in relation to a) discovering a business idea and b) researching, recognising, evaluating and screening the feasibility of a business opportunity, aims at developing a strategy development planning framework for a new venture to meet a business and/or a societal need. This unit assumes prior knowledge on a) feasibility analysis, b) industry analysis, c) market analysis, d) competitor analysis and e) product/service prototype development. This unit is largely interactive and process-orientated. The processes and tools taught in this unit can be largely applied to entrepreneurship and innovation in any context: new businesses, existing businesses (small or large), not-for-profit, public service.