Bachelor of Arts/ Bachelor of Business

with majors in Screen Studies and Popular Culture and Marketing – Blended learning – on-campus and digital learning

BB-ARTBUS1 Double degree Hawthorn Send me a link to this course

Selected major: Screen Studies and Popular Culture

From smart phones, to streaming services and VR, in this innovative major you’ll develop a sound understanding of the ways entertainment and screen technology interact.

Chart the history of screen technologies and use your creativity and initiative to anticipate what the future of entertainment will be. Then it’s over to you to create next generation entertainment projects in real world industry collaborations with screen industry experts.

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. 

You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

With a double degree in a Bachelor of Arts/ Bachelor of Business you’ll be set to become a well-rounded businessperson who understands what’s good for the world.

Build your business, management, and operations knowledge so you’re ready to make your mark on the business world. Then go deeper, hone your critical thinking and communication skill set as you explore key global social, economic and cultural issues impacting the operation of contemporary society.

With this combination of degrees - you'll be rich in transferable skills essential for the future workforce. You’ll learn how to become an entrepreneurial thinker and innovator and find a wealth of diverse career opportunities across corporations, government and not-for-profits, to small business and startups.

Build up your résumé with real industry experience with our Work Integrated Learning programs, guaranteed on all our bachelor degrees including placements, internships or industry-linked projects.

Your dream course starts in 2022

See what life at Swinburne looks like for you, get the nitty gritty on start dates, receive application support, and find answers to all your Semester 1 kick-off queries.

Find out more.

Start dates

Hawthorn campus

  • Semester 1 - 28 February 2022
  • Semester 2 - 1 August 2022

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210121 (CSP)
  • 3400210123 (IFP)