Bachelor of Arts/ Bachelor of Business

with majors in Perspectives on Globalisation and Marketing – Blended learning – on-campus and digital learning

BB-ARTBUS1 Double degree Hawthorn Send me a link to this course

Selected major: Perspectives on Globalisation

Globalisation and international relations have transformed in the twenty first century, offering the potential for stronger human relationships with distant cultures connecting in an instant, but also the danger of heightened conflicts and tensions.  

Delve into the social, cultural and political trajectories that have unfolded in the digital age. With a focus on both diverse Indigenous and civilizational points of view, open your mind to the world’s cultures, beliefs and systems. Develop essential cultural competency skills and think critically about how the creative possibilities generated by globalisation can be fostered while the threats it poses are mitigated.

In this multi-disciplinary, you’ll learn about sociology, politics, history and Indigenous studies.

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.

You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

With a double degree in a Bachelor of Arts/ Bachelor of Business you’ll be set to become a well-rounded businessperson who understands what’s good for the world.

Build your business, management, and operations knowledge so you’re ready to make your mark on the business world. Then go deeper, hone your critical thinking and communication skill set as you explore key global social, economic and cultural issues impacting the operation of contemporary society.

With this combination of degrees - you'll be rich in transferable skills essential for the future workforce. You’ll learn how to become an entrepreneurial thinker and innovator and find a wealth of diverse career opportunities across corporations, government and not-for-profits, to small business and startups.

Build up your résumé with real industry experience with our Work Integrated Learning programs, guaranteed on all our bachelor degrees including placements, internships or industry-linked projects.

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ATAR 60 2023 Guaranteed Entry ATAR

Start dates

Hawthorn campus

  • Semester 1 - 27 February 2023
  • Semester 2 - 31 July 2023

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210121 (CSP)
  • 3400210123 (IFP)