Bachelor of Arts/ Bachelor of Business

with majors in Politics, Power and Technology and Marketing – Blended learning – on-campus and digital learning

BB-ARTBUS1 Double degree Hawthorn Send me a link to this course

Selected major: Politics, Power and Technology

You’ll develop a deep understanding of key political concepts such as power, democracy and security in this major.

Probe and question political structures and how new media technology has created fresh opportunities for democratic mobilisation and participation at local, national and global levels, while opening up new ways to corrupt democratic processes.

Analyse how the use and misuse of technology influences security, privacy, freedom and human rights in traditional political processes and institutions.

Formulate strong arguments and use your critical thinking skills to provide solutions to the challenges facing governments and the governed in the twenty first century.

In this multi-disciplinary, you’ll learn about politics, philosophy, and history.

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. 

You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

With a double degree in a Bachelor of Arts/ Bachelor of Business you’ll be set to become a well-rounded businessperson who understands what’s good for the world.

Build your business, management, and operations knowledge so you’re ready to make your mark on the business world. Then go deeper, hone your critical thinking and communication skill set as you explore key global social, economic and cultural issues impacting the operation of contemporary society.

With this combination of degrees - you'll be rich in transferable skills essential for the future workforce. You’ll learn how to become an entrepreneurial thinker and innovator and find a wealth of diverse career opportunities across corporations, government and not-for-profits, to small business and startups.

Build up your résumé with real industry experience with our Work Integrated Learning programs, guaranteed on all our bachelor degrees including placements, internships or industry-linked projects.

Your dream course starts in 2022

See what life at Swinburne looks like for you, get the nitty gritty on start dates, receive application support, and find answers to all your Semester 1 kick-off queries.

Find out more.

Start dates

Hawthorn campus

  • Semester 1 - 28 February 2022
  • Semester 2 - 1 August 2022

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210121 (CSP)
  • 3400210123 (IFP)