Selected major: Professional and Creative Writing
Learn how to harness the power of words to tell compelling stories to inform and inspire the world. Understand the traditional and latest practice-led methods to hone your writing practise.
Explore how the online world has given power and voice to stories of diversity. Unpack complex social issues to create persuasive information that compels action. Learn the art of crafting stories and scripts that evoke and inspire new ways of thinking about the world.
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
Majors for Bachelor of Arts:Climate and Social JusticeCriminologyEthics and TechnologyIndigenous StudiesPerspectives on Globalisation Politics, Power and TechnologyProfessional and Creative Writing Screen Studies and Popular Culture
Majors for Bachelor of Business:AccountingAccounting and FinanceAccounting and Financial Planning Professional MajorBusiness AdministrationBusiness Analytics and AnalysisEntrepreneurship and InnovationFinanceFinancial PlanningHuman Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports Management
With a double degree in a Bachelor of Arts/ Bachelor of Business you’ll be set to become a well-rounded businessperson who understands what’s good for the world.
Build your business, management, and operations knowledge so you’re ready to make your mark on the business world. Then go deeper, hone your critical thinking and communication skill set as you explore key global social, economic and cultural issues impacting the operation of contemporary society.
With this combination of degrees - you'll be rich in transferable skills essential for the future workforce. You’ll learn how to become an entrepreneurial thinker and innovator and find a wealth of diverse career opportunities across corporations, government and not-for-profits, to small business and startups.
Build up your résumé with real industry experience with our Work Integrated Learning programs, guaranteed on all our bachelor degrees including placements, internships or industry-linked projects.
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- Semester 1 - 27 February 2023
- Semester 2 - 31 July 2023
- 3400210121 (CSP)
- 3400210123 (IFP)
Swinburne students work with ACMI
Swinburne’s Bachelor of Arts students created new experiences called Constellations for the Australian Centre for the Moving Image (ACMI) visitors as part of its $40 million transformation.
The Constellation is a large-scale, data-driven exhibit that connects visitors to films, TV series, artworks and video games outside ACMI.
As ACMI’s Major Academic Partner, Swinburne supports the Swinburne Studio – an available to hire multi-purpose function space – home for ACMI’s many diverse festivals and events, as well as a programming collaboration space between the two organisations.