Bachelor of Arts/ Bachelor of Business

with majors in Ethics and Technology and Marketing – Blended learning – on-campus and digital learning

BB-ARTBUS1 Double degree Hawthorn Send me a link to this course

Selected major: Ethics and Technology

Embed your analytical and innovative thinking skill set to unpack the sometimes obvious, sometimes subtle ways in which technology is shaping our work, relationships, health, communications, and our very selves.

Examine the plethora of ethical issues around privacy and surveillance, human rights, equity and security thrown up by the use of data harvesting by private corporations and governments. 

Develop strong verbal and written communication skills to create policy needed to protect human rights, social equity and security now and in the future.

In this multi-disciplinary, you’ll learn about philosophy, sociology, and politics.

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. 

You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

With a double degree in a Bachelor of Arts/ Bachelor of Business you’ll be set to become a well-rounded businessperson who understands what’s good for the world.

Build your business, management, and operations knowledge so you’re ready to make your mark on the business world. Then go deeper, hone your critical thinking and communication skill set as you explore key global social, economic and cultural issues impacting the operation of contemporary society.

With this combination of degrees - you'll be rich in transferable skills essential for the future workforce. You’ll learn how to become an entrepreneurial thinker and innovator and find a wealth of diverse career opportunities across corporations, government and not-for-profits, to small business and startups.

Build up your résumé with real industry experience with our Work Integrated Learning programs, guaranteed on all our bachelor degrees including placements, internships or industry-linked projects.

MEET US @ OPEN DAY
Sunday 31 July 10am – 4pm
Hawthorn campus

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Start dates

Hawthorn campus

  • Semester 1 - 28 February 2022
  • Semester 2 - 1 August 2022

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210121 (CSP)
  • 3400210123 (IFP)