Bachelor of Media and Communication/ Bachelor of Applied Innovation

with a major in Advertising – Blended learning – on-campus and digital learning

BB-MCMAIN Double degree Hawthorn Send me a link to this course

Selected major: Advertising

Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.

Unique to Swinburne, the Bachelor of Media and Communication/Bachelor of Applied Innovation double degree is the ideal beginning to a career that encompasses the challenging and dynamic area of media and communication and innovation.

With so many majors to select from, there’s something for everyone interested in a career in media and communications. Subjects include advertising, writing and literature, journalism, public relations and social media. You’ll examine issues such as diversity, the influence of social networking data, ownership and privacy, automated media and the digital economy.

You’ll also benefit from Swinburne’s partnership with Adobe which gives you free access to, and coaching in, the Adobe Creative Cloud while studying.

Applied innovation, meanwhile, boosts your media and communication potential as you learn in a multidisciplinary, experiential environment that values collaboration, creativity and complex problem-solving. Develop leadership potential, persistence, and human understanding as you learn what it takes to drive meaningful change through innovative ideas. Undertake projects inspired by your passions and interests; then graduate with a portfolio to prove your innovation credentials.

Experiential learning is key to our bachelor courses, so you’ll have the opportunity to explore a range of quality placements, internships and industry-related projects.

Whether it’s a media and communication career in content creation, public relations, cinema and screen, or social media, or a career as an innovation specialist in roles such as innovation consultant, innovation or transformation lead, human-centred researcher, innovation strategist or innovation manager, this double degree is made for you.

ATAR 60 2023 Guaranteed Entry ATAR

Start dates

Hawthorn campus

  • Semester 1 - 26 February 2024
  • Semester 2 - 29 July 2024

View application and start dates


4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400212611 (CSP)
  • 3400212613 (IFP)