Overview

This unit aims to provide skills in web design and marketing to user experience design practice. Through practical tasks and critical exploration of the relationship between search engine optimisation (SEO), online marketing, design concept and software capabilities, students will extend their understanding of the constraints of particular user experience design practices and ways in which they drive design. Students will develop an in-depth designed outcome based on this understanding.

Requisites

Prerequisites
DCO20004 User Interface Design
COS10005 Web Development
COS10011 Creating Web Applications
DIG10003 Digital Content Management
ICT10021 Digital Content Management
COS10026 Web Technology Project

Pre-requisite
175 credit points
AND
At least one of the following units: DCO20004 User Interface Design OR COS10005 Web Development OR COS10011 Creating Web Applications OR DIG10003 Digital Content Management OR ICT10021 Digital Content Management OR COS10026 Web Technology Project

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
02-March-2026
31-May-2026
Last self-enrolment date
15-March-2026
Census date
31-March-2026
Last withdraw without fail date
21-April-2026
Results released date
07-July-2026

Unit learning outcomes

Students who successfully complete this unit will be able to:

  1. Analyse the potential and constraints of specific web design practices (such as search engine optimisation and those associated with interaction and experience design) in a web marketing proposal
  2. Compare mainstream and alternate SEO and web marketing processes in planning the creation of user-friendly products
  3. Create a User Experience Design project applying specialised design technologies and integrating conceptual development, technology, project resolution and stylistic decision-making to a professional level
  4. Evaluate the User Experience Design process and outcome of the project based on principles of web marketing and usability in a project report

Teaching methods

Hawthorn

Activity Type Activity Total Hours Number of Weeks Hours Per Week Venue Type and Activity Detail
On-campus Studio 36 12 weeks 3 Tutorial
Unspecified Activities Independent Learning 54 12 weeks 4.5 Independent study, Assignment preparation, Revision
Online Directed Online Learning and Independent Learning 60 12 weeks 5 Weekly readings and videos to support the in class learning/activities so they are able to create and manage their social media campaign assignment.
Total Hours: 150 Total Hours (per week): 12.5  

Assessment

Type Task Weighting ULO's
Project ReportIndividual 50% 1,2,3,4 
Web Marketing and Usability ProjectIndividual 50% 1,2,3 

Content

  • Search engine optimisation (SEO)
  • Online Marketing
  • Social networking
  • Research and strategy
  • Concept generation
  • Visual development
  • Technical development
  • Convergent media and future application
  • Graduate Attribute – Digital Literacies: Information literacy

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.