Bachelor of Media and Communication/ Bachelor of Applied Innovation

with a major in Cinema and Screen Studies – Blended learning – on-campus and digital learning

BB-MCMAIN Double degree Hawthorn Send me a link to this course

Selected major: Cinema and Screen Studies

Go beyond traditional film and television studies by examining how screen industries and technologies interact around the world. Develop the skills, knowledge, and industry experience necessary to work in a range of Screen Culture sectors including Exhibition, Distribution, Development, Curation, Education, and Management. Explore film and TV from a wide variety of genres, cultures, industry perspectives, and production styles. Interrogate the role of Screen Media in perpetuating as well as challenging knowledge systems and power imbalances. Benefit from a range of industry links with leading Screen Culture organisations. Build a portfolio of real-world projects and outputs that showcase your skills and experience. Use professional-standard software to develop the transferable skills and digital literacies necessary to navigate today’s screen industries and anticipate tomorrow’s opportunities. 

Unique to Swinburne, the Bachelor of Media and Communication/Bachelor of Applied Innovation double degree is the ideal beginning to a career that encompasses the challenging and dynamic area of media and communication and innovation.

With so many majors to select from, there’s something for everyone interested in a career in media and communications. Subjects include advertising, writing and literature, journalism, public relations and social media. You’ll examine issues such as diversity, the influence of social networking data, ownership and privacy, automated media and the digital economy.

You’ll also benefit from Swinburne’s partnership with Adobe which gives you free access to, and coaching in, the Adobe Creative Cloud while studying.

Applied innovation, meanwhile, boosts your media and communication potential as you learn in a multidisciplinary, experiential environment that values collaboration, creativity and complex problem-solving. Develop leadership potential, persistence, and human understanding as you learn what it takes to drive meaningful change through innovative ideas. Undertake projects inspired by your passions and interests; then graduate with a portfolio to prove your innovation credentials.

Experiential learning is key to our bachelor courses, so you’ll have the opportunity to explore a range of quality placements, internships and industry-related projects.

Whether it’s a media and communication career in content creation, public relations, cinema and screen, or social media, or a career as an innovation specialist in roles such as innovation consultant, innovation or transformation lead, human-centred researcher, innovation strategist or innovation manager, this double degree is made for you.

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ATAR 60 2023 Guaranteed Entry ATAR

Start dates

Hawthorn campus

  • Semester 1 - 27 February 2023
  • Semester 2 - 31 July 2023

View application and start dates


4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400212611 (CSP)
  • 3400212613 (IFP)