Selected major: Public Relations
Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.
Unique to Swinburne, the Bachelor of Media and Communication/Bachelor of Applied Innovation double degree is the ideal beginning to a career that encompasses the challenging and dynamic area of media and communication and innovation.
With so many majors to select from, there’s something for everyone interested in a career in media and communications. Subjects include advertising, writing and literature, journalism, public relations and social media. You’ll examine issues such as diversity, the influence of social networking data, ownership and privacy, automated media and the digital economy.
You’ll also benefit from Swinburne’s partnership with Adobe which gives you free access to, and coaching in, the Adobe Creative Cloud while studying.
Applied innovation, meanwhile, boosts your media and communication potential as you learn in a multidisciplinary, experiential environment that values collaboration, creativity and complex problem-solving. Develop leadership potential, persistence, and human understanding as you learn what it takes to drive meaningful change through innovative ideas. Undertake projects inspired by your passions and interests; then graduate with a portfolio to prove your innovation credentials.
Experiential learning is key to our bachelor courses, so you’ll have the opportunity to explore a range of quality placements, internships and industry-related projects.
Whether it’s a media and communication career in content creation, public relations, cinema and screen, or social media, or a career as an innovation specialist in roles such as innovation consultant, innovation or transformation lead, human-centred researcher, innovation strategist or innovation manager, this double degree is made for you.
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- Semester 1 - 27 February 2023
- Semester 2 - 31 July 2023
- 3400212611 (CSP)
- 3400212613 (IFP)
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.