Bachelor of Media and Communication/ Bachelor of Business

with a major in Entrepreneurship and Innovation – Blended learning – on-campus and digital learning

BB-MCMNBUS Double degree Hawthorn Send me a link to this course

Selected major: Entrepreneurship and Innovation

Entrepreneurs are innovators. They see opportunities, anticipate needs, solve problems, make plans, take risks, and build teams.

Whether you’re hatching an idea, wanting to know how to launch your own venture, or looking to create competitive advantage within an existing organisation, this major provides the tools and knowledge.

With plenty of hands-on learning, you’ll develop the type of fresh thinking required to build, launch and scale a start-up business or social venture.

Discover how to differentiate an idea from a real opportunity, use innovation theory to maximise that opportunity, and learn how to create desirable, viable business models. 

Develop your strategic thinking and planning skills, explore business models, learn to interpret sales and marketing opportunities, build a team and source capital funding.

The Bachelor of Media and Communication/Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.

You'll learn how to think critically and to develop problem-solving skills, research issues and analyse information. Gain an understanding of media and media production, public relations and the impact of design on these specialised areas of communication.

Work Integrated Learning is a guaranteed part of all our bachelor degrees. In this double degree, in a Media and Communications Project relevant to your major study area, and an Industry Consulting Project (BUS30009), you'll have the opportunity to apply your learning in professionally focused, industry-linked projects.

ATAR 60 2023 Guaranteed Entry ATAR

Start dates

Hawthorn campus

  • Semester 1 - 26 February 2024
  • Semester 2 - 29 July 2024

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210861 (CSP)
  • 3400210863 (IFP)