Overview

The aim of this unit is to provide students with the knowledge and practical skills of testing, advancing and improving their own business idea based on lean start-up methodology. Students will learn the basic lean start-up process built on the three components of lean methodology: business model design, customer development and agile engineering. Students will identify a worthwhile problem for solving, develop a hypothesised solution with a clearly defined value proposition, design and conduct tests to validate the assumptions in a real-world setting, and make pivoting decisions appropriately to revise the initial business model.

Requisites

Prerequisites
ENT20006 Lean Startup Springboard

Rule

100 credit points

Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
26-February-2024
26-May-2024
Last self-enrolment date
10-March-2024
Census date
31-March-2024
Last withdraw without fail date
12-April-2024
Results released date
02-July-2024
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Design customer value proposition based on a thorough analysis of customer problems, needs and wants.
  • Identify and apply key principles of lean-start-up methodology to assess the desirability, viability and feasibility of a new business model.
  • Select, design and evaluate an appropriate business model for a new venture.
  • Work and communicate effectively as an individual or as part of a team across a range of activities and contexts

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Class
2.00 12 weeks 24
Online
Lecture
1.00 12 weeks 12
Unspecified Activities
Various
9.50 12 weeks 114
TOTAL150

Assessment

Type Task Weighting ULO's
Assignment Individual  15 - 25%  1,2 
Report Individual  35 - 45%  1,2 
Report and Presentation Individual/Group  30 - 50%  1,2,3,4 

Content

  • The process of entrepreneurial action
  • Customer discovery and business model
  • Crafting the value proposition
  • Establishing product-market fit
  • Validated learning and pivoting
  • Customer development: Customer relationships and channels
  • Feasibility of the business model
  • Viability of the business model
  • Customer creation: Markets and competitors
  • Starting your business & protecting your business ideas
  • Pitching

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.