Launching New Ventures
24 hours face to face + blended
One Semester or equivalent
Hawthorn
Available to incoming Study Abroad and Exchange students
Overview
The aim of this unit is to develop a plan in preparation of launching a new business venture. Students working individually or in groups, develop a real business concept building on lean start-up and design thinking principles, start-up financial planning, and design methodologies for testing and prototyping new products. Students are expected to develop an investment memorandum and be prepared to pitch their proposal to an investment panel composed of entrepreneurs, investors and start-up advisors.
Requisites
Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
26-February-2024
26-May-2024
26-May-2024
Last self-enrolment date
10-March-2024
Census date
31-March-2024
Last withdraw without fail date
12-April-2024
Results released date
02-July-2024
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Apply the principles of lean start-up and design thinking to develop and evaluate product ideas
- Adopt design methodologies to test and prototype a new product idea
- Develop a real business concept incorporating a realistic financial model
- Work individually or collaboratively in order to articulate a line of reasoning demonstrating cultural/social sensitivity and a framework for ethical reasoning
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class | 2.00 | 12 weeks | 24 |
| Online Lecture | 1.00 | 12 weeks | 12 |
| Unspecified Learning Activities (Phasing out) Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Presentation | Individual | 20 - 30% | 1,2 |
| Report | Individual | 20 - 30% | 1,2 |
| Report and Presentation | Individual/Group | 40 - 60% | 3,4 |
Content
- Opportunity identification and evaluation
- Market evaluation
- Lean start-up principles
- Design thinking principles
- Unique value proposition (UVP)
- Minimum viable products (MVP)
- Product development plan
- Business model
- Route to market
- Financial modelling, including income statements
- Investment memorandum
- Terms sheet
- Pitching
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.