The professional world is a competitive environment, in which all new graduates are on an even playing field. I believe that being able to graduate with a year of authentic, meaningful experience to my name provides me with a significant competitive edge, making the transition from graduation to professional work significantly less challenging.
As a marketing assistant within Bendigo Bank’s university partnerships team, my role consists of developing and implementing marketing and communication initiatives. This helps grow business for the Community Banks established as part of the bank’s partnership with external organisations. So far, this has involved creating and presenting plans for upcoming marketing activity, developing the creative for marketing collateral (posters, postcards, banners etc.), designing and promoting seminars for the local community, and pitching business development ideas to the advisory boards of the Community Banks under my team’s portfolio.
I chose to take on a professional placement in hopes it would indicate that the marketing communications field is as enjoyable in practice as it has been to study. In addition, I believe the opportunity to place the theory that I have learnt into practice makes me a stronger and more capable student and future employee.
Some of my notable achievements in this role include working with external partners to create an extensive communication plan for an upcoming Community Bank launch. This marked the progression from me working on lower-level, technical tasks, to being given the responsibility to prepare a strategic document that would have real-world implications.
I have also been involved in the coordination of presentations and seminars to potential customers, each of which have come together smoothly and generated promising business opportunities. Being able to assist in the preparation of these successful initiatives has provided me with the confidence needed to continue to push myself and develop my professional abilities.
Undertaking my professional placement has driven home that I enjoy and thrive in the marketing field, which has provided encouragement that I am studying the right degree. The work I’m doing has highlighted the elements of marketing that I am best suited in, highlighting the areas that I should look into specialising in. I have already begun exploring how to further my knowledge in the market research field and am looking into subjects offered by Swinburne that will help me make this a reality.
Now that I have had a taste of life as a marketing professional, I don’t think I will be able to return to my previous part-time work in the retail space. I would love to keep on working in my current marketing role as I study to ensure that my experience continues to develop. Working in the field as I study will allow me to put theory into practice deepening my understanding while allowing me to complete my work to a higher-standard.