Bachelor of Media and Communication / Bachelor of Business | Courses | Swinburne University

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The Bachelor of Media and Communication / Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.

By undertaking this double degree, graduates will be able to capitalise on opportunities in both industries.

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Start dates

Hawthorn campus

Semester 1 - 2 March 2020
Semester 2 - 3 August 2020

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

3400210861 (CSP)
3400210863 (IFP)

Faculty

Faculty of Health, Arts and Design

Course details

- Course structure, work integrated learning and career opportunities.

Course structure

Successful completion of the Bachelor of Media and Communication / Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements

Core studies

12 units (150 credit points)

Units	Unit codes	Credit points
Financial Information for Decision Making	ACC10007	12.5
Innovative Business Practice 1	BUS10012	12.5
Professional Communication Practice	COM10007	12.5
Economic Principles	ECO10004	12.5
Introduction to Business Information Systems	INF10003	12.5
Media Content Creation	JOU10007	12.5
Introduction to Media Studies	MDA10001	12.5
Global Media Industries	MDA10008	12.5
Introduction to Management	MGT10001	12.5
Fundamentals of Marketing	MKT10007	12.5
Industry Consulting Project *	BUS30009	12.5
Advanced Innovative Business Practice *	BUS30024	12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes

Major for Bachelor of Media and Communication

8 units (100 credit points)

Choose a major:

Choose a major

Advertising Cinema and Screen Studies Creative Writing and Literature Digital Advertising Technology Games and Interactivity Journalism Media Industries Professional Writing and Editing Public Relations Social Media

Major for Bachelor of Business

8 units (100 credit points)

Choose a major:

Choose a major

Accounting Business Administration Economics Entrepreneurship and Innovation Finance Financial Planning Human Resource Management Information Systems International Business Logistics and Supply Chain Management Management Marketing Sports Management

Other studies

4 units (50 credit points)

Choose from a combination of the following course components to complete 50 credit points of other study. Students may also select elective units (12.5 credit points each).

Minors Elective units Signature Series

Units	Unit codes	Credit points
Principles of Advertising	ADV10001	12.5
Digital Video and Audio	DIG10004	12.5
Global Media Industries	MDA10008	12.5
Critical Thinking	PHI10003	12.5
Sociological Foundations	SOC10004	12.5
The Self Vs. The World: Identity, Social Change And The Global Context	SOC10010	12.5
Foundations of Statistics	STA10003	12.5
Advertising Issues: Regulation, Ethics & Cultural Consideration	ADV20001	12.5
Concept Development and Copywriting	ADV20002	12.5
Digital Narratives	DIG20001	12.5
User Experience Design	DIG20005	12.5
Digital Mobility	DIG20011	12.5
Writing for Interactive Narratives	GAM20004	12.5
Health Promotion	HEP20002	12.5
Media Law	JOU20006	12.5
Business of Media	MDA20001	12.5
Networked Selves	MDA20003	12.5
Sports/Advertising/Media	MDA20011	12.5
Australian Media Policy	MDA20012	12.5
Media and Social Impact	MDA20014	12.5
Popular Culture of Asia	MDA20018	12.5
Media Platforms and Practices	MDA20019	12.5
Integrated Marketing Communication	MKT20021	12.5
Consumer Behaviour	MKT20025	12.5
Philosophy, Media, Culture	PHI20006	12.5
Sociological Perspectives	SOC20004	12.5
Advertising, Media Planning and Purchasing	ADV30001	12.5
Advertising Management and Campaigns Project	ADV30002	12.5
Advertising Technology	DIG30003	12.5
Radio Production and Criticism A	MDA30009	12.5
Qualitative Research Methods	SOC30001	12.5
Sociology of Health	SOC30010	12.5

Full-time study: 100 credit points/eight standard units of study per year
Part-time study: 50 credit points/four standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure

Course learning outcomes

Upon successfully completing the Bachelor of Media and Communication / Bachelor of Business, graduates will be able to:

demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
exercise initiative and judgement in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
apply research methodology relevant to the field of media and communication
define and integrate theoretical principles applicable to business and apply those principles in a range of practices
systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
work collaboratively in diverse groups.

Work Integrated Learning

Swinburne's Work Integrated Learning program provides opportunities to gain invaluable skills and confidence in knowing that you have what it takes to land a job in your field by graduation. You can also earn credit towards your degree. Choose from six- or 12-month professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. Find out more.

Choose a professional placement option:

12 months Six months

Double degrees provide the opportunity to complete a placement in your preferred field.

Professional Placement in Business

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A	BUS20010	25
Work Experience in Industry B	WEI20002	25
Integrated Professional Placement B	BUS20011	25

Professional Placement in Media and Communication

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A - Media and Communication	MDA20016	25
Work Experience in Industry B	WEI20002	25
Integrated Professional Placement B - Media and Communication	MDA20017	25

Double degrees provide the opportunity to complete a placement in your preferred field.

Professional Placement in Business

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A - Business	BUS20010	25

Professional Placement in Media and Communication

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A - Media and Communication	MDA20016	25

Career opportunities

The Bachelor of Media and Communication / Bachelor of Business provides students with unique skills and knowledge to pursue careers in a wide variety of industries.

Fees

- Fees for 2020.

Students who participate in a six- or 12-month professional placement will be subject to an increase in total course fees.

2020 rate*	Estimated total cost of the course	Estimated cost of the course per year if studying full-time*	Amenities fee per year if studying full-time*
Commonwealth Supported Place (CSP)	$35,676	$8,919	See how your SSAF is calculated

Fees are estimates only: The student tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply for units studied in 2020 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester. Students who participate in a six or 12-month professional placement will be subject to an increase in total course fees.

How do I pay my fees?

HECS-HELP is a loan and discount scheme available to eligible students enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of the student contribution amount.

Find out more about fees.

How to enter this course

- Entry requirements, pathways, credit transfer and recognition of prior learning.

Entry requirements

2020 Guaranteed Entry ATAR: 60

Or, via 2021 Early Entry Program – range of criteria with school recommendation. Head here for more info on this program and the VTAC code associated with this entry pathway.

In addition:

One of

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
Completion or partial completion of an approved tertiary qualification (including Certificates, Diplomas, Advanced Diplomas, Associate Degrees and Degrees).
Applicants without a formal qualification may be considered for entry if they have significant and relevant work experience and/or upon completion of the STAT test.

Course Prerequisites
VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as an Additional Language (EAL) or equivalent. For applicants of the 2021 Early Entry Program, a minimum study score of 20 in any English or 25 in English as an Additional Language (EAL) or equivalent.

Meeting the minimum entry requirements for the course does not guarantee offer of a place. See Admissions at Swinburne, for general information about admission process

Pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides advanced standing to the second.

Progress from this course to Bachelor of Media and Communication / Bachelor of Business	Maximum amount of credit available
Diploma of Business (UniLink) (8 months)	8 units

This information should be used as a guide only. Credit available may vary depending on the major selected within any given degree.

Learn more about pathways.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Learn more about credit.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Learn more about RPL.

How to apply

Find out more about how to apply.

View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.