Bachelor of Arts/ Bachelor of Business

with majors in Digital Advertising Technology and Business Administration – Blended learning – on-campus and digital learning

BB-ARTBUS1 Double degree Hawthorn Send me a link to this course

This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.

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Selected major: Digital Advertising Technology

Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.

Selected major: Business Administration

Business administrators are expected to know how businesses function and how to ensure they run smoothly and efficiently.  

In this major, you’ll gain an essential understanding of business operations including organisational behaviour and managing workplace relations. You’ll also learn practical skills in areas like data analytics, data collection, strategic planning and project management.  

The aim of this major is not to make you an instant expert; it’s to give you the confidence to ask intelligent questions so you will be able to get the answers you need for successful administrative work in any industry or workplace.

The Bachelor of Arts / Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development.

Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.

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Start dates

Hawthorn campus

  • Semester 1 - 26 February 2018
  • Semester 2 - 30 July 2018

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210121 (CSP)
  • 3400210123 (IFP)