Overview

This unit will analyse a selection of Australian media industry sectors and current and long-standing media public policy issues, including competition, ownership and control; censorship and classification; measurement of media use; privacy and security; and public and community media institutions. The unit improves students’ ability to participate effectively in media activities and industries as consumers, producers, employees and owners and to provide students with conceptual and practical tools for thinking about future trends and possibilities in media industries

Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date

Learning outcomes

Students who successfully complete this unit will be able to:

  • Demonstrate an understanding of students’ media use and how it compares with broader trends in Australia and overseas through completion of a media usage survey
  • Prepare and deliver an oral presentation that critically examines selected Australian media industries or issues
  • Research, describe and comment on commercial, social and cultural issues facing selected Australian media industries through weekly online posts
  • Undertake research that critically analyses selected Australian media industries and/or issues

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
Face to Face Contact (Phasing out)
Lecture		2.00 12 weeks 24
Face to Face Contact (Phasing out)
Tutorial		1.00 12 weeks 12
Online Contact (Phasing out)
Discussion		2.00 10 weeks 20
Specified Learning Activities (Phasing out)
Readings		2.00 12 weeks 24
Unspecified Learning Activities (Phasing out)
Independent Learning		5.83 12 weeks 70
TOTAL150

Assessment

Type Task Weighting ULO's
Research EssayIndividual 40% 1,4 
Tutorial PresentationGroup 20% 1,2,4 
Weekly Online Discussion PostsIndividual 40% 1,3,4 

Content

  • Media Use Survey
  • Telecommunications, Mobile, Broadband
  • Individual Privacy, National Security
  • Electronic/Digital Games
  • Media Use: The Challenges of Measurement
  • Video, TV, Cinema
  • Public Media: ABC, SBS and Community Media Enterprises
  • Music, Audio, Radio
  • Managing Access to Media Content: Moderation, Classification, Censorship
  • Print Media
  • Controlling Media Assets: Encouraging Competition, Restricting Media Ownership

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.