Bachelor of Arts/ Bachelor of Business

with majors in Digital Advertising Technology and Marketing

BB-ARTBUS1 Double degree Hawthorn Send me a link to this course

This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.

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The Bachelor of Arts / Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development.

Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.

Selected major: Digital Advertising Technology

Gain the skills to produce tailored content, manage campaigns and evaluate analytics. This major has been developed in consultation with Adobe and industry partners.

Selected major: Marketing

Develop the advanced marketing and managerial skills needed to succeed in the industry. Learn about consumer behaviour, innovation and design, planning, branding, channel design, integrated marketing communication and market research.

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Start dates

Hawthorn campus

  • Semester 1 - 26 February 2018
  • Semester 2 - 30 July 2018

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210121 (CSP)
  • 3400210123 (IFP)

Faculty

Faculty of Health, Arts and Design