Bachelor of Arts/ Bachelor of Business

with majors in Digital Advertising Technology and Marketing – Blended learning – on-campus and digital learning

BB-ARTBUS1 Double degree Hawthorn Send me a link to this course

This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.

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The Bachelor of Arts / Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development.

Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.

Selected major: Digital Advertising Technology

Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.

Selected major: Marketing

Develop the advanced marketing and managerial skills needed to succeed in the industry. Learn about consumer behaviour, innovation and design, planning, branding, channel design, integrated marketing communication and market research.

Ready to tech on the New Year? 

Did you know that many of our degrees have real industry experience built into them so you can face your tech-rich future with confidence? We've put all your application, loan, campus and course info in one place so you can find your way at Swinburne.

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Start dates

Hawthorn campus

  • Semester 1 - 26 February 2018
  • Semester 2 - 30 July 2018

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210121 (CSP)
  • 3400210123 (IFP)

Faculty

Faculty of Health, Arts and Design