Bachelor of Media and Communication/Bachelor of Business

Overview

The Bachelor of Media and Communication/Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.

You'll learn how to think critically and to develop problem-solving skills, research issues and analyse information. Gain an understanding of media and media production, public relations and the impact of design on these specialised areas of communication.

Learning outcomes

Upon successfully completing the Bachelor of Media and Communication / Bachelor of Business, graduates will be able to:

• demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgement in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• apply research methodology relevant to the field of media and communication
• define and integrate theoretical principles applicable to business and apply those principles in a range of practices
• systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
• formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
• coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
• communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
• build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
• work collaboratively in diverse groups.

Career opportunities

The Bachelor of Media and Communication / Bachelor of Business provides students with unique skills and knowledge to pursue careers in a wide variety of industries.

Professional recognition

The Finance major, in the Bachelor of Business and related double degrees, is recognised under the CFA Institute Affiliated University. The course covers at least 70% of Level 1 of the CFA program Candidate Body of Knowledge (CBOK) placing emphasis on the CFA Institute Codes of Ethics and Standards of Practice. This recognition signals to students, employers and the marketplace that that Swinburne’s curriculum is closely tied to professional practice and is well suited to preparing you for employment in the finance and investment industry, and for sitting the CFA examination. Students of the Finance major may be eligible for CFA Program Student Scholarships.

Course rules

To qualify for the double award of Bachelor of Media and Communication / Bachelor of Business, students must complete 400 credit points comprising of:

• 12 Core Units of Study (150 credit points)
• 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Marketing Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, and Social Media (100 credit points)
• 8 units of study from one of the following Business majors: Accounting, Business Administration, Economics, Entrepreneurship and Innovation, Finance, Financial Planning, Human Resource Management, International Business, Information Systems, Logistics and Supply Chain Management, Management, Marketing or Sports Management (SOL or on-campus) (100 credit points)
• 4 units of study (50 credit points) comprising of an advanced minor, or minor, or electives.

Students must not complete more than 200 credit points (normally 16 units) at Introductory level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternative.

Domestic students also have an opportunity to undertake a Work Integrated learning (WIL) Professional Placement. This option is not available to international students.

Professional placements

Professional Placements are subject to a competitive selection process.

Students who undertake a 12-month professional placement are subject to the following course rules and must complete 475 credit points comprising:

• 12 Core Units of Study (150 credit points)
• 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, and Social Media (100 credit points)
• 8 units of study from one of the following Business majors: Accounting, Business Administration, Economics, Entrepreneurship and Innovation, Finance, Financial Planning, Human Resource Management, Information Systems, International Business, Logistics and Supply Chain Management, Management, Marketing or Sports Management (SOL or on-campus) (100 credit points)
• 4 units of study from the Professional Placement Co-Major (100 credit points) 
• 2 units of study (25 credit points) comprising of an advanced minor, or minor, or electives.

Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 437.5 credit points comprising:

• 12 Core Units of Study (150 credit points)
• 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, and Social Media (100 credit points)
• 8 units of study from one of the following Business majors: Accounting, Business Administration, Economics, Entrepreneurship and Innovation, Finance, Financial Planning, Human Resource Management, Information Systems, International Business, Logistics and Supply Chain Management, Management, Marketing or Sports Management (SOL or on-campus) (100 credit points)
• 2 units of study from the Professional Placement Minor (50 credit points)
• 3 units of study (37.5 credit points) comprising of an advanced minor, or minor, or electives.

Maximum Academic Credit

The maximum level of credit that can be granted for the Bachelor of Media and Communication / Bachelor of Business is 200 credit points (normally 16 units), 100 credit points maximum from each discipline.

B. Applicants with higher education study

Educational history 

An applicant's entire academic history, including results from previous higher education study will be considered for entry into this course. If previous higher education qualifications are incomplete, results must have been obtained in the last seven years. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.

C. Applicants with vocational education and training (VET) study

Educational history 

An applicant's entire academic history from the past seven years, including complete and/or incomplete post-secondary VET studies, will be considered for entry into this course. Only graded results will be considered. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.

D. Applicants with work and life experience

Entire academic record 

This course uses an applicant's entire academic record as part of its selection considerations, including an applicant's ATAR results from the last seven years can be considered for entry into this course. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.