Sport, Media and Technology

SPO20004 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 24 Hours face to face + blended + Swinburne Online

On-campus unit delivery combines face-to-face and digital learning.

2023 teaching periods


Higher Ed. Semester 2

29 Jul 24 - 27 Oct 24

3 Dec 24

Last self enrolment:
11 Aug 24

31 Aug 24

Last withdraw without fail:
13 Sep 24

More teaching periods
Swinburne Online

Teaching Period 3

6 Nov 23 - 11 Feb 24

5 Mar 24

Last self enrolment:
19 Nov 23

1 Dec 23

Last withdraw without fail:
29 Dec 23


100 credit points

Aims and objectives

This unit introduces students to the complex and interdependent relationship of sport, media and technology. Students will analyse and critique these relationships, and review the history of the sport-media-technology nexus to predict future innovations and their implications in the sport sector. Students will appraise the breadth of this global industry, and identify the impact of social and economic issues in sport media. All aspects of sport media – traditional, social, streaming, immersive strategies and more – will be included in the unit
Unit Learning Outcomes (ULO)
Upon successful completion of this unit, students will be able to:
1. Articulate and analyse the increasingly complex relationship between sport, media and and technology stakeholders 
2. Analyse technological advances in sport media and propose innovative business solutions to address problems related to the evolving landscape of sport media
3. Analyse different media channels and technology applications as well as their impact across stakeholders.
4. Work collaboratively in teams to share, innovate and co-create solutions to sport media issues 
5. Communicate proficiently in professional practice to a variety of audiences