Communicating with Data

MDA10012 12.5 Credit Points Hawthorn


  • One Semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

Aims and objectives

Data shapes our everyday lives through media and communication technologies such as video streaming services, dating apps, online shopping, infographics, gaming and sport statistics. The aim of this unit is to teach students the foundations of reading, writing, and communicating with data. This involves understanding the role of data in media technologies and industries, understanding the role data has in our society and culture, and understanding how to identify both visible and invisible data. Students will learn how to deconstruct complex ideas and debates around data and communicate them effectively to multiple audiences and stakeholders. Students will learn how to identify how data can be used as a powerful communication tool.
Unit Learning Outcomes (ULO)

Students who successfully complete this unit will be able to:
1. Demonstrate critical understanding of the role of data in various media technologies and industries
2. Identifying types of data and forms of information and their diverse use in industry, social and cultural life, including diverse organisational and cultural perspectives
3. Develop essential collection, framing and presentation skills to communicate effectively with data in various communication contexts
4. Use collaboration skills to articulate and present complex ideas around data to diverse audiences