Global Master of Business Administration
Specialising in Digital Marketing
Choose your specialisation
Business Information Systems
The Business Information Systems specialisation teaches students how businesses can exploit technology to improve their decision making.
Digital Marketing
Learn to build businesses with confidence by understanding how to use traditional and data-led marketing strategies with this Digital Marketing specialisation.
Human Resource Management
This specialisation is designed to give you the essential theoretical skills and practical experience to create dynamic workplace cultures.
Project Management
This specialisation equips you with real-world experience, and the tools, knowledge, and innovation, to manage diverse, complex projects.
Supply Chain Innovation
This specialisation is co-designed with industry partners and uniquely combines supply chain management, design thinking and data analytics.
Social impact
Create and lead positive social change with a Swinburne postgraduate course in Social Impact - for professionals seeking deeper skills and a more meaningful future.
Overview
Prepare to lead in a rapidly changing global business environment with the Global Master of Business Administration (GMBA).
Designed for graduates and emerging professionals, this future-focused GMBA combines leadership, strategy and digital business with applied learning to help you solve complex organisational challenges.
Develop integrated business capability, explore a specialist pathway, and strengthen your strategic decision-making through the Strategic Decision Lab, while studying with an AACSB-accredited business school.
Your specialisation
Digital Marketing
Learn to build businesses with confidence by understanding how to use traditional and data-led marketing strategies. The Digital Marketing Specialisation gives you the knowledge to understand how consumer behaviour, branding and creative innovation, and a data mindset, can help you succeed in the industry.
Upgrade your skills
- Develop an integrated business perspective
- Analyse complex information and weigh insights
- Make strategic business recommendations
- Examine how data and technologies shape organisations
- Investigate and solve business challenges
- Operate across diverse markets and cultures
Stretch your career further
Develop the strategic leadership, decision-making and global business capabilities to deliver impact in a global business environment. The type of roles you could enter after graduation include:
- Early stage and middle manager
- Digital marketing manager
- Human resources manager
- Project manager
- Entrepreneur
- Digital transformation consultant
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Professional accreditations
Why Swinburne?
MBA ranked global top tier by US CEO Magazine
Top 5% of the world’s higher education business schools
91.1% of graduates found employment within 4 months of finishing.
The median income for PG graduates one year out is $79.5K
Qualifications
One of the following:
- completion of a bachelor degree (or a higher award) in any discipline from a recognised higher education institution or equivalent
- at least five years of work experience in a relevant discipline.
Applicants with additional qualifications may be eligible for advanced standing, which may enable them to complete the course in less than two years.
1 year duration (full time or equivalent part time)
One of the following:
- completion of the Graduate Certificate of Business Administration
- completion of a bachelor (honours) degree in a related discipline.
1.5 year duration (full time or equivalent part time)
One of the following:
- completion of a bachelor degree in a related discipline
- completion of a graduate certificate in a related discipline
- completion of a bachelor degree (or a higher award) in any discipline and at least two years of relevant work experience.
One of the following:
- completion of a bachelor degree (or a higher award) in any discipline from a recognised higher education institution or equivalent
- completion of the Postgraduate Qualifying Program
- at least five years of work experience in a relevant discipline.
Applicants with additional qualifications may be eligible for advanced standing, which may enable them to complete the course in less than two years.
1 year duration (full time or equivalent part time)
One of the following:
- completion of the Graduate Certificate of Business Administration
- completion of a bachelor (honours) degree in a related discipline.
1.5 year duration (full time or equivalent part time)
One of the following:
- completion of a bachelor degree in a related discipline
- completion of a graduate certificate in a related discipline
- completion of a bachelor degree (or a higher award) in any discipline and at least two years of relevant work experience
- completion of the Postgraduate Qualifying Program and either previous higher education study in a relevant discipline or at least two years of relevant work experience.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. Check admission requirements for general information about the admission process.
English language requirements
Satisfactory completion of one of the following:
- IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65% or above
- or equivalent measures available at English language requirements.
Need to undertake an English assessment for entry?
A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.
Recognition of prior learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.
Finding your fit
At Swinburne, we recognise that not one size fits all. If this course doesn’t meet all your study criteria, check out these alternatives.
-
Master of Marketing
-
Master of Media and Communication
-
Master of Human Resource Management
How credit points work
Successful completion of the Global Master of Business Administration requires students to complete units of study to the value of 200 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
Your units
| Units of study | Unit code |
|---|---|
| Core units | |
|
Behaviour in Organisations
Core unit, 12.5 credit points |
HRM60016 |
|
Leading Change
Core unit, 12.5 credit points |
HRM80018 |
|
Governing Technology for Business Environments
Core unit, 12.5 credit points |
INF80042 |
|
Digital Platforms and Business Ecosystems
Core unit, 12.5 credit points |
INF80060 |
|
Leadership for Innovation
Core unit, 12.5 credit points |
MGT80005 |
|
Strategic Decision Lab
Core unit, 12.5 credit points |
MGT80007 |
|
Marketing Strategy and Planning
Core unit, 12.5 credit points |
MKT80010 |
|
Business Strategy
Core unit, 12.5 credit points |
MGT80002 |
| Foundation units | |
|
Accounting Systems and Reporting
Foundation unit, 12.5 credit points |
ACC60008 |
|
Business Analytics and Visualisation
Foundation unit, 12.5 credit points |
INF70008 |
|
Management Analysis and Problem Solving
Foundation unit, 12.5 credit points |
MGT60040 |
|
Future Management Skills
Foundation unit, 12.5 credit points |
MGT60043 |
Want to browse the full range of electives?
Learn about all the electives you can take in the course handbook.
Digital Marketing specialisation units
| Units of study | Unit code |
|---|---|
|
Data Empowered Marketing
Specialisation unit, 12.5 credit points |
MKT60011 |
|
Consumer Behaviour
Specialisation unit, 12.5 credit points |
MKT60012 |
|
Global Digital Marketing
Specialisation unit, 12.5 credit points |
MKT70017 |
|
Marketing Communications Agency
Specialisation unit, 12.5 credit points |
MKT80015 |
|
Marketing Management
Specialisation unit, 12.5 credit points |
MKT60010 |
2026 fees
Yearly fee* ($AUD)
TBC
Total fee* ($AUD)
TBC
2026 fees
Yearly fee* ($AUD)
TBC
Fees are estimates only
The student tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply for units studied in 2026 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.
Fees are estimates only
The indicative course fees shown apply to international students for the relevant year, based on a standard study load per year. Fees are assessed according to actual study load each semester, with variations to study load resulting in tuition fee adjustments. These fees generally include the Student Services and Amenities Fee (SSAF) and are subject to annual review. Enrolled students will receive reasonable notice of any fee changes before payment is due.
How do I pay my fees?
FEE-HELP is a loan given to eligible full-fee paying higher education students to help pay part or all of their tuition fees. The Commonwealth Government pays the amount of the loan directly to Swinburne.
International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.
To pay your fees:
- log in to My Finances
- check your Australian bank account details are correct
- check your Statement of Account to see how much you owe
- pay using your preferred payment method.
Eligibility for FEE-HELP
You’re eligible for a FEE-HELP loan if you are studying an undergraduate or postgraduate degree, or UniLink or OUA course at Swinburne, and you:
- are an Australian citizen doing at least one unit of your course in Australia; or
- hold a permanent humanitarian visa and will be living in Australia for the duration of your course; or
- hold a New Zealand Special Category visa and meet the special eligibility requirements for New Zealand citizens
- are undertaking bridging study for overseas trained professionals and will be living in Australia for the duration of this study
- have not exceeded the new combined Help Loan limit.
The HELP limit is the maximum amount you can borrow from the government in your lifetime towards your education costs. It is fixed and cannot be topped up.
Eligibility for HECS-HELP
You are eligible for a HECS-HELP loan if you have been offered a Commonwealth Supported Place (CSP) for an undergraduate degree at Swinburne or a UniLink course, and you:
- are an Australian citizen and doing at least one unit of your course in Australia; or
- hold a permanent humanitarian visa and will be living in Australia for the duration of your course; or
- hold a New Zealand Special Category visa and meet the special eligibility requirements for New Zealand citizens.
Student services and amenities fee
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
The fee shown in the capped amount for 2026.
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
This amenities fee is included within your annual tuition fee listed above. The fee shown is the capped amount for 2026.
Please refer to the Student Services Amenities Fee page for more information.
SSAF fee* ($AUD)
$373
SSAF fee* ($AUD)
$373
Scholarships
Scholarship applications for 2026 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.
Our handy guide will assist you to gather documents for your application.
When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 20 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.
Apply through an agent
Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.
Apply directly
Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online!