The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.
Selected major: Advertising
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.
- Semester 1 - 4 March 2019
- Semester 2 - 5 August 2019
- 3400210851 (CSP)
- 3400210853 (IFP)
Faculty of Health, Arts and Design
A$29400 (annual for 2019)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
The opportunity to gain hands-on experience while studying at Swinburne has benefited my career. I've completed work experience as an assistant editor and marketing assistant. I met lots of new people, improved my writing and editing skills and learnt some marketing and advertising lingo.
Studying media and communication
Throughout my course I've been challenged to make and take opportunities for myself, which has been extremely rewarding. I've just started a work placement and it has provided a clear link between what I've learned in class and what I hope to achieve in my career.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.