Master of Marketing
Course handbook
General Information
Overview
Our Master of Marketing gives you a deep understanding of target markets and how to communicate with them. Learn how to influence behaviour and communicate creatively across different digital platforms, devising innovations that are novel and disruptive. Our course offers real-world cases and practical applications, preparing you for business success.
Study structure
To qualify for the award of Master of Marketing students must complete (200 credit points).
Full-time study: 100 credit points/eight standard units of study per year
Part-time study: 50 credit points/four standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure.
Full-time study: 100 credit points/eight standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure.
Units of study | Unit code |
---|---|
Core units | |
Opportunity Discovery, Creativity and Design
Core unit, 12.5 credit points |
ENT60009 |
Data Empowered Marketing
Core unit, 12.5 credit points |
MKT60011 |
Consumer Behaviour
Core unit, 12.5 credit points |
MKT60012 |
Global Digital Marketing
Core unit, 12.5 credit points |
MKT70017 |
Units of study | Unit code |
---|---|
Core units | |
Services Marketing and Customer Management
Core unit, 12.5 credit points |
MKT70020 |
Customer Experience Management
Core unit, 12.5 credit points |
MKT70021 |
Specialisation Units
|
Units of study | Unit code |
---|---|
Core units | |
Opportunity Discovery, Creativity and Design
Core unit, 12.5 credit points |
ENT60009 |
Data Empowered Marketing
Core unit, 12.5 credit points |
MKT60011 |
Consumer Behaviour
Core unit, 12.5 credit points |
MKT60012 |
Global Digital Marketing
Core unit, 12.5 credit points |
MKT70017 |
Services Marketing and Customer Management
Core unit, 12.5 credit points |
MKT70020 |
Customer Experience Management
Core unit, 12.5 credit points |
MKT70021 |
Marketing Strategy and Planning
Core unit, 12.5 credit points |
MKT80010 |
Marketing Communications Agency
Core unit, 12.5 credit points |
MKT80015 |
Foundation units | |
Management Analysis and Problem Solving
Foundation unit, 12.5 credit points |
MGT60040 |
Business Sustainability and Social Impact
Foundation unit, 12.5 credit points |
MGT60042 |
Future Management Skills
Foundation unit, 12.5 credit points |
MGT60043 |
Marketing Management
Foundation unit, 12.5 credit points |
MKT60010 |
Note: Where specialisation units are completed as part of the foundation or core, students must select alternatives from the list of units provided.
Units of study | Unit code |
---|---|
Accounting Systems and Reporting
Specialisation unit, 12.5 credit points |
ACC60008 |
Company Auditing
Specialisation unit, 12.5 credit points |
ACC80003 |
Managerial Accounting
Specialisation unit, 12.5 credit points |
ACC80008 |
Taxation Principles and Planning
Specialisation unit, 12.5 credit points |
ACC80012 |
Financial Accounting and Theory
Specialisation unit, 12.5 credit points |
ACC80019 |
Economics
Specialisation unit, 12.5 credit points |
ECO80001 |
Business Modelling and Analysis
Specialisation unit, 12.5 credit points |
FIN60003 |
Units of study | Unit code |
---|---|
Cloud Enterprise Systems and Analytics
Specialisation unit, 12.5 credit points |
INF60012 |
Mobile Business and Social Media
Specialisation unit, 12.5 credit points |
INF60013 |
Business Information Systems Internship Project
Specialisation unit, 12.5 credit points |
INF80005 |
Applied Business Analytics and Data Visualisation
Specialisation unit, 12.5 credit points |
INF80031 |
Predictive Analytics
Specialisation unit, 12.5 credit points |
INF80040 |
Artificial Intelligence and Insights
Specialisation unit, 12.5 credit points |
INF80051 |
Units of study | Unit code |
---|---|
Business Information Systems
Specialisation unit, 12.5 credit points |
INF60007 |
Strategic Project Management
Specialisation unit, 12.5 credit points |
INF70005 |
Business Analytics and Visualisation
Specialisation unit, 12.5 credit points |
INF70008 |
Contemporary Issues in Business Analysis
Specialisation unit, 12.5 credit points |
INF80014 |
Governing Technology for Business Environments
Specialisation unit, 12.5 credit points |
INF80042 |
Units of study | Unit code |
---|---|
Data Empowered Marketing
Specialisation unit, 12.5 credit points |
MKT60011 |
Consumer Behaviour
Specialisation unit, 12.5 credit points |
MKT60012 |
Global Digital Marketing
Specialisation unit, 12.5 credit points |
MKT70017 |
Branding and Creative Innovation
Specialisation unit, 12.5 credit points |
MKT70019 |
Marketing Communications Agency
Specialisation unit, 12.5 credit points |
MKT80015 |
Units of study | Unit code |
---|---|
Opportunity Discovery, Creativity and Design
Specialisation unit, 12.5 credit points |
ENT60009 |
Growth Management
Specialisation unit, 12.5 credit points |
ENT70012 |
Entrepreneurial Mindset, New Venture and Innovation
Specialisation unit, 12.5 credit points |
ENT70018 |
Venture Planning
Specialisation unit, 12.5 credit points |
ENT70019 |
Project Management for Entrepreneurial Ventures
Specialisation unit, 12.5 credit points |
PRM60001 |
Units of study | Unit code |
---|---|
Business Modelling and Analysis
Specialisation unit, 12.5 credit points |
FIN60003 |
Elements of Financial Planning and Regulation
Specialisation unit, 12.5 credit points |
FIN60010 |
Modern Finance Issues
Specialisation unit, 12.5 credit points |
FIN80001 |
Business and Entity Valuations
Specialisation unit, 12.5 credit points |
FIN80002 |
Capital Markets
Specialisation unit, 12.5 credit points |
FIN80004 |
Corporate Financial Management
Specialisation unit, 12.5 credit points |
FIN80005 |
Derivatives and Risk Management
Specialisation unit, 12.5 credit points |
FIN80018 |
Units of study | Unit code |
---|---|
Frontiers in FinTech
Specialisation unit, 12.5 credit points |
FIN60006 |
Cybersecurity Law, Policy and Ethics
Specialisation unit, 12.5 credit points |
CYB60003 |
Business Analytics and Visualisation
Specialisation unit, 12.5 credit points |
INF70008 |
Blockchain: Business Models and Applications
Specialisation unit, 12.5 credit points |
INF80050 |
Artificial Intelligence and Insights
Specialisation unit, 12.5 credit points |
INF80051 |
Units of study | Unit code |
---|---|
Employee Relations
Specialisation unit, 12.5 credit points |
HRM60013 |
Human Resource Fundamentals
Specialisation unit, 12.5 credit points |
HRM60018 |
Strategic HRM in the Business Context
Specialisation unit |
HRM70006 |
Managing Workplace Diversity and Inclusion
Specialisation unit, 12.5 credit points |
HRM70012 |
Strategic Human Resource Management
Specialisation unit, 12.5 credit points |
HRM70013 |
Human Capital Analytics
Specialisation unit, 12.5 credit points |
HRM80015 |
Units of study | Unit code |
---|---|
Business Innovation in Europe Study Tour
Specialisation unit, 12.5 credit points |
BUS70013 |
Business Innovation in America Study Tour
Specialisation unit, 12.5 credit points |
BUS70014 |
Business Innovation in Asia Study Tour
Specialisation unit, 12.5 credit points |
BUS70015 |
Managing Workplace Diversity and Inclusion
Specialisation unit, 12.5 credit points |
HRM70012 |
International Trade and Investment
Specialisation unit |
INB60003 |
Global Business Cultures: Advanced Theories and Practices
Specialisation unit |
INB60004 |
International Internship
Specialisation unit |
MFP80002 |
International Internship - Extended
Specialisation unit, 25.0 credit points |
MFP80004 |
Supply Chain Management
Specialisation unit, 12.5 credit points |
SCM60003 |
Units of study | Unit code |
---|---|
Strategic Project Management
Specialisation unit, 12.5 credit points |
INF70005 |
Project Management for Innovative Outcomes
Specialisation unit, 12.5 credit points |
PRM60002 |
The Risk Management Spectrum
Specialisation unit, 12.5 credit points |
PRM60003 |
Leading Complex Projects
Specialisation unit, 12.5 credit points |
PRM70002 |
Project Governance and Resource Management
Specialisation unit, 12.5 credit points |
PRM80002 |
Operations Management
Specialisation unit, 12.5 credit points |
SCM60001 |
Units of study | Unit code |
---|---|
Research Methodology
Specialisation unit, 12.5 credit points |
BUS80003 |
Business Research Thesis
Specialisation unit, 25.0 credit points |
BUS80021 |
Quantitative Research Methods
Specialisation unit, 12.5 credit points |
BUS80017 |
Qualitative Research Methods
Specialisation unit, 12.5 credit points |
BUS80018 |
Advanced Microeconometrics
Specialisation unit, 12.5 credit points |
ECO80002 |
Economics of Innovation
Specialisation unit, 12.5 credit points |
ECO80003 |
Data Science Fundamentals
Specialisation unit, 12.5 credit points |
INF80054 |
Social Network Analysis
Specialisation unit, 12.5 credit points |
INF80055 |
Units of study | Unit code |
---|---|
Business Analytics and Visualisation
Specialisation unit, 12.5 credit points |
INF70008 |
Six Sigma Lean Green Belt
Specialisation unit, 12.5 credit points |
SCM60002 |
Supply Chain Management
Specialisation unit, 12.5 credit points |
SCM60003 |
Logistics Management
Specialisation unit, 12.5 credit points |
SCM60004 |
Project Management for Innovative Outcomes
Specialisation unit, 12.5 credit points |
PRM60002 |
Operations Management
Specialisation unit, 12.5 credit points |
SCM60001 |
Aims and objectives
- apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
- apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
- communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use advanced tools and practices of marketing within project work.
- demonstrate integrity, ethical conduct, accountability, respect and a broad awareness of professional practices and cultural norms in a global and sustainable context
- apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools
- reflect on, and take responsibility for, learning and self-management processes
- apply knowledge of research principles and methods to plan and execute a piece of research with some independence.
Career opportunities
You will be capable of taking a whole-of-business approach to marketing and will be equipped to take on senior roles in digital marketing, advertising, branding, consultancy, market research, corporate communications and customer experience.
Graduate skills
The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:
- capable in their chosen professional, vocational or study areas and an ability to engage in critical enquiry
- entrepreneurial in contributing to innovation and development within their business, workplace or community
- effective and ethical in work, community situations and reasoning skills
- adaptable and able to manage change
- aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).
Maximum Academic Credit
The maximum level of credit that can be granted for the Master of Marketing is 100 credit points (normally 8 units). The exception to this rule is for students entering with a Graduate Diploma of Marketing who may be granted up to 125 credit points of advanced standing (normally ten units).
Admission criteria
Information about Swinburne's general admission criteria can be found at Admissions at Swinburne - Higher Education webpage.
Interested in the Master of Marketing?
From state-of-the-art facilities to opportunities to engage with industry – this course is designed with your future in mind. Let's get started.