The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.
Selected major: Public Relations
Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.
Hawthorn Info Evening
Ready to advance your career goals? With many degrees offering midyear intakes, you could be starting in Semester 2. Find out more at our Info Evening on 4 June. Register now.
- Semester 1 - 4 March 2019
- Semester 2 - 5 August 2019
- 3400210851 (CSP)
- 3400210853 (IFP)
Faculty of Health, Arts and Design
I’ve had amazing internships with incredible companies. I’m working in an industry placement as a Social Media Response Specialist at Optus. I’ve been able to use the skills learnt in my major, and have worked with the Digital Content team to create content for the Optus website.
Bachelor of Media and Communications (Professional), majoring in Social Media
Studying Cinema and Screen Studies allowed me to critically look at popular film and television and explore the ways in which they have succeeded and why. I have really enjoyed the chance to learn from experienced tutors and lecturers who were constantly there for support and feedback. Getting advice has really helped me to grow as a writer and feel more confident in my own work.
Bachelor of Media and Communication, major in Cinema and Screen Studies
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.