Bachelor of Media and Communication

with a major in Public Relations – Blended learning – on-campus and digital learning

BA-MCMN Degree Hawthorn Send me a link to this course

The Bachelor of Media and Communication focuses on developing key skills in professional communication and media content creation.

Swinburne’s strong industry connections ensure this course links theoretical knowledge with practical, experiential learning relevant to growing areas of employment*.

Learn how the media sector is evolving through an examination of issues such as diversity, the influence of social networking data, ownership and privacy, and automated media and the digital economy.

You’ll also benefit from Swinburne’s partnership with Adobe which gives you free access to, and coaching in, the Adobe Creative Cloud while studying.

This flexible degree will help you prepare you for a career you’ll be passionate about.

You’ll major in at least one area (from a choice of ten options). Then further tailor your degree to suit your interests. There are twenty-four options for a second major or co-major and an even broader selection of minors or single electives.

You may also choose to add a professional internship, international exchange or study tour to your degree.

* The Australian Government’s Job Outlook shows that sectors related to this degree are expecting strong future growth. This includes advertising, public relations, multimedia specialists and media producers. Other sectors, such as journalism and writing, are expecting a future of stable to moderate employment growth.

Selected major: Public Relations

Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.

Start dates

Hawthorn campus

  • Semester 1 - 1 March 2021
  • Semester 2 - 2 August 2021

Duration

3 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210851 (CSP)
  • 3400210853 (IFP)

Faculty

Faculty of Health, Arts and Design