Selected major: Public Relations
Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.
The Bachelor of Media and Communication focuses on developing key skills in professional communication and media content creation.
Swinburne’s strong industry connections ensure this course links theoretical knowledge with practical, experiential learning relevant to growing areas of employment.*
Learn how the media sector is evolving through an examination of issues such as diversity, the influence of social networking data, ownership and privacy, and automated media and the digital economy.
You’ll also benefit from Swinburne’s partnership with Adobe which gives you free access to, and coaching in, the Adobe Creative Cloud while studying.
This flexible degree will help prepare you for a career you’ll be passionate about. Select a major from ten options, and then tailor your degree to suit your interests with a second major or co-major and a wide range of minors or electives.
All our bachelor degrees include a guaranteed Work Integrated Learning opportunity, which could be a placement, internship or industry-linked project. In this degree, you’ll work on an industry-linked project relevant to your major area of study. For example, in units Media and Communications Project A and B (MDA30006 and MDA30007), students design and implement a product of their choice e.g. a radio documentary, short story, website, short film, or game. Or, in units Digital Marketing Project 1 and 2 (DIG30001 and DIG30002) students work in teams on a significant digital advertising or marketing project.
* The Australian Government’s Job Outlook shows that sectors related to this degree are expecting strong future growth. This includes advertising, public relations, multimedia specialists and media producers. Other sectors, such as journalism and writing, are expecting a future of stable to moderate employment growth.
Media and Communication double degree options
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- Semester 1 - 27 February 2023
- Semester 2 - 31 July 2023
- 3400210851 (CSP)
- 3400210853 (IFP)
I’ve had amazing internships with incredible companies. I’m working in an industry placement as a Social Media Response Specialist at Optus. I’ve been able to use the skills learnt in my major, and have worked with the Digital Content team to create content for the Optus website.
Bachelor of Media and Communication (Professional), majoring in Social Media
Studying Cinema and Screen Studies allowed me to critically look at popular film and television and explore the ways in which they have succeeded and why. I have really enjoyed the chance to learn from experienced tutors and lecturers who were constantly there for support and feedback. Getting advice has really helped me to grow as a writer and feel more confident in my own work.
Bachelor of Media and Communication, major in Cinema and Screen Studies