Bachelor of Media and Communication

with a major in Public Relations

BA-MCMN Degree Hawthorn Send me a link to this course

The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.

Selected major: Public Relations

Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.

Swinburne Open Day
Step one to the biggest adventure of your life! Explore campus, check out the activities and chat to students to get the lowdown. Come to Hawthorn, Sunday 28 July. Plan my Open Day

Why wait?

Many of our degrees have midyear intakes. Start your next chapter now and get a head start on your career goals. Apply now!

Start dates

Hawthorn campus

  • Semester 1 - 4 March 2019
  • Semester 2 - 5 August 2019

View application and start dates

Duration

3 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210851 (CSP)
  • 3400210853 (IFP)

Faculty

Faculty of Health, Arts and Design