The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.
Selected major: Advertising
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.
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The opportunity to gain hands-on experience while studying at Swinburne has benefited my career. I've completed work experience as an assistant editor and marketing assistant. I met lots of new people, improved my writing and editing skills and learnt some marketing and advertising lingo.
Studying media and communication
Throughout my course I've been challenged to make and take opportunities for myself, which has been extremely rewarding. I've just started a work placement and it has provided a clear link between what I've learned in class and what I hope to achieve in my career.
EMBRACE THE ADVENTURE
Whether you’re looking for a semester exchange or a short-term study tour, Swinburne offers a range of international study opportunities for undergraduate and postgraduate students. Sammy Foster (pictured) gained amazing experience along with credit towards her Bachelor of Communications (Media Studies) while on exchange at the University of California, Los Angeles.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.