Faculty of Business and Law

Sport Innovation Research Group

Research projects

The Sport Innovation Research Group undertakes a number of industry-partnered and funded projects.

Sport Consumer Equity and Innovation:

  • Customer Equity in Professional Sport
  • Customer Equity in Leisure Service Delivery
  • Linking Customer and Employee Experience in the Leisure and Sport Setting
  • Renewal Modelling and Segmentation of Sport Consumers
  • Assessing Sponsor and Brand Integration in Sport Content

Social Policy and Innovation in Sport:

  • Program Evaluation of Pacific Sports Partnership Programs
  • Assessing the Social Impact of AFL to Australian Indigenous Communities
  • Social Impact and Social Return on Investment
  • Measuring Collective Impact of Sport Policy on Sustainable Development Goals
  • Review of Australian Sport Diplomacy Strategy