Faculty of Business and Law
Customer Experience and Insight (CXI) Research Group
Advancing the art and science of customer, employee, and member experience across diverse contexts.
Never have expectations of brands been higher. When we enter a physical store, we expect magic, experience, and immersion. We work with organisations and brands to generate powerful insights that inform optimal customer experiences, innovations, and actionable strategies.
Sean Sands
CXI Director | Associate Professor of Marketing