Faculty of Business and Law

Sport Innovation Research Group


How narrative sports content builds fan connection

How Narrative Sports Content Builds Fan Connection brought together content creators Joanna Lester (Director, Power Meri) and Shannon Gill (Producer & Presenter, The Greatest Season That Was podcast series) and US based academic Dr Noah Cohan to discuss the trends in creative sports content, the power that delivering this kind of content has for organisations, and what research can do to help understand what fans want.