Bachelor of Media and Communication / Bachelor of Business | International Student Courses | Swinburne University

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The Bachelor of Media and Communication / Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.

By undertaking this double degree, graduates will be able to capitalise on opportunities in both industries.

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Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 75% off your course fees. Please check our updated entry requirements.

Start dates

Hawthorn campus

Semester 1 - 2 March 2020
Semester 2 - 3 August 2020

View application and start dates

Duration

4 Year/s

Full-time

VTAC codes

3400210861 (CSP)
3400210863 (IFP)

Faculty

Faculty of Health, Arts and Design

CRICOS code

088392G

Fees

A$31360 (annual for 2020)*

The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.

Course details

- Course structure, work integrated learning and career opportunities.

Course structure

Successful completion of the Bachelor of Media and Communication / Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements

Core studies

12 units (150 credit points)

Units	Unit codes	Credit points
Financial Information for Decision Making	ACC10007	12.5
Innovative Business Practice 1	BUS10012	12.5
Professional Communication Practice	COM10007	12.5
Economic Principles	ECO10004	12.5
Introduction to Business Information Systems	INF10003	12.5
Media Content Creation	JOU10007	12.5
Introduction to Media Studies	MDA10001	12.5
Global Media Industries	MDA10008	12.5
Introduction to Management	MGT10001	12.5
Fundamentals of Marketing	MKT10007	12.5
Industry Consulting Project *	BUS30009	12.5
Advanced Innovative Business Practice *	BUS30024	12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes

Major for Bachelor of Media and Communication

8 units (100 credit points)

Choose a major:

Choose a major

Advertising Cinema and Screen Studies Creative Writing and Literature Digital Advertising Technology Games and Interactivity Journalism Media Industries Professional Writing and Editing Public Relations Social Media

Major for Bachelor of Business

8 units (100 credit points)

Choose a major:

Choose a major

Accounting Business Administration Economics Entrepreneurship and Innovation Finance Financial Planning Human Resource Management Information Systems International Business Logistics and Supply Chain Management Management Marketing Sports Management

Other studies

4 units (50 credit points)

Choose from a combination of the following course components to complete 50 credit points of other study. Students may also select elective units (12.5 credit points each).

Minors Elective units Signature Series

Units	Unit codes	Credit points
Principles of Advertising	ADV10001	12.5
Digital Video and Audio	DIG10004	12.5
Global Media Industries	MDA10008	12.5
Critical Thinking	PHI10003	12.5
Sociological Foundations	SOC10004	12.5
The Self Vs. The World: Identity, Social Change And The Global Context	SOC10010	12.5
Foundations of Statistics	STA10003	12.5
Advertising Issues: Regulation, Ethics & Cultural Consideration	ADV20001	12.5
Concept Development and Copywriting	ADV20002	12.5
Digital Narratives	DIG20001	12.5
User Experience Design	DIG20005	12.5
Digital Mobility	DIG20011	12.5
Writing for Interactive Narratives	GAM20004	12.5
Health Promotion	HEP20002	12.5
Media Law	JOU20006	12.5
Business of Media	MDA20001	12.5
Networked Selves	MDA20003	12.5
Sports/Advertising/Media	MDA20011	12.5
Australian Media Policy	MDA20012	12.5
Media and Social Impact	MDA20014	12.5
Popular Culture of Asia	MDA20018	12.5
Media Platforms and Practices	MDA20019	12.5
Integrated Marketing Communication	MKT20021	12.5
Consumer Behaviour	MKT20025	12.5
Philosophy, Media, Culture	PHI20006	12.5
Sociological Perspectives	SOC20004	12.5
Advertising, Media Planning and Purchasing	ADV30001	12.5
Advertising Management and Campaigns Project	ADV30002	12.5
Advertising Technology	DIG30003	12.5
Radio Production and Criticism A	MDA30009	12.5
Qualitative Research Methods	SOC30001	12.5
Sociology of Health	SOC30010	12.5

Full-time study: 100 credit points/eight standard units of study per year
Part-time study: 50 credit points/four standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure

Course learning outcomes

Upon successfully completing the Bachelor of Media and Communication / Bachelor of Business, graduates will be able to:

demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
exercise initiative and judgement in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
apply research methodology relevant to the field of media and communication
define and integrate theoretical principles applicable to business and apply those principles in a range of practices
systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
work collaboratively in diverse groups.

Work Integrated Learning

Swinburne's Work Integrated Learning program provides opportunities to gain invaluable skills and confidence in knowing that you have what it takes to land a job in your field by graduation. You can also earn credit towards your degree. Choose from six- or 12-month professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. Find out more.

Choose a professional placement option:

12 months Six months

Double degrees provide the opportunity to complete a placement in your preferred field.

Professional Placement in Business

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A	BUS20010	25
Work Experience in Industry B	WEI20002	25
Integrated Professional Placement B	BUS20011	25

Professional Placement in Media and Communication

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A - Media and Communication	MDA20016	25
Work Experience in Industry B	WEI20002	25
Integrated Professional Placement B - Media and Communication	MDA20017	25

Double degrees provide the opportunity to complete a placement in your preferred field.

Professional Placement in Business

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A - Business	BUS20010	25

Professional Placement in Media and Communication

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A - Media and Communication	MDA20016	25

Note: Some Work Integrated Learning opportunities are not available to international students due to visa restrictions.

Career opportunities

The Bachelor of Media and Communication / Bachelor of Business provides students with unique skills and knowledge to pursue careers in a wide variety of industries.

How to enter this course

- Entry requirements, English language requirements and pathways.

Entry requirements

A prerequisite for many courses, the Pearson Test of English Academic (PTE Academic) can now be done on campus in Hawthorn at Room 132, Building TD. Book now or call +61 3 9214 3584 for more information.

Assess your eligibility for entry to Swinburne.

English language requirements

Satisfactory completion of one of the following:

Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65%
minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
TOEFL iBT (internet-based) minimum score of 75 with a reading band no less than 18 and writing band no less than 20
Pearson (PTE) minimum score of 50 (no communicative skills less than 50)
any other equivalent assessment of English language proficiency.

Find out more about English language requirements.

Pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides advanced standing to the second.

Progress from this course to Bachelor of Media and Communication / Bachelor of Business	Maximum amount of credit available
Diploma of Business (UniLink) (8 months)	8 units

This information should be used as a guide only. Credit available may vary depending on the major selected within any given degree.

Learn more about pathways.

How to apply

Find out more about how to apply.

View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.