Bachelor of Media and Communication/ Bachelor of Business
Blended learning – on-campus and digital learning
The Bachelor of Media and Communication/Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.
You'll learn how to think critically and to develop problem-solving skills, research issues and analyse information. Gain an understanding of media and media production, public relations and the impact of design on these specialised areas of communication.
Work Integrated Learning is a guaranteed part of all our bachelor degrees. In this double degree, in a Media and Communications Project relevant to your major study area, and an Industry Consulting Project (BUS30009), you'll have the opportunity to apply your learning in professionally focused, industry-linked projects.
Majors for Bachelor of Media and Communication:
AdvertisingCinema and Screen StudiesCreative Writing and LiteratureDigital Advertising TechnologyGames and InteractivityJournalismMedia Industries Professional Writing and EditingPublic RelationsSocial MediaMajors for Bachelor of Business:
AccountingBusiness AdministrationEntrepreneurship and InnovationFinanceFinancial Planning Human Resource ManagementInformation SystemsLogistics and Supply Chain ManagementManagementMarketingSports ManagementEvery international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 75% off your course fees. Please check our updated entry requirements.
Start dates
Hawthorn campus
- Semester 1 - 1 March 2021
- Semester 2 - 2 August 2021
Duration
4 Year/s
Full-time
VTAC codes
- 3400210861 (CSP)
- 3400210863 (IFP)
Faculty
Faculty of Health, Arts and Design
CRICOS code
088392G
Fees
A$31360 (annual for 2021)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Professional Placement Experience
In her double degree, Natalie chose majors in Advertising, and Marketing. Her professional placement with Bendigo Bank gave her a taste of life as a marketing professional and allowed her to put her past three years of study in these areas into practice. She became a stronger strategic decision-maker and successfully built a network. Her professional placement has, as she describes it, formed the highlight of her studies.
Jet-setting your way through uni
From an internship in Barcelona to a study tour in America, Melissa Charalambous has nailed making the most out of her university experience.
Now, she's interned at Zoos Victoria and has also scored a position in a Melbourne marketing agency. By travelling abroad, Melissa has been given amazing opportunities at home.
Course details
- Course structure, work integrated learning and career opportunities.
Course structure
Successful completion of the Bachelor of Media and Communication/ Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12.5 |
| Innovative Business Practice 1 | BUS10012 | 12.5 |
| Professional Communication Practice | COM10007 | 12.5 |
| Economic Principles | ECO10004 | 12.5 |
| Introduction to Business Information Systems | INF10003 | 12.5 |
| Media Content Creation | JOU10007 | 12.5 |
| Introduction to Media Studies | MDA10001 | 12.5 |
| Global Media Industries | MDA10008 | 12.5 |
| Introduction to Management | MGT10001 | 12.5 |
| Fundamentals of Marketing | MKT10007 | 12.5 |
| Industry Consulting Project * | BUS30009 | 12.5 |
| Advanced Innovative Business Practice * | BUS30024 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
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Other studies
4 units (50 credit points)
Choose from a combination of the following course components to complete 50 credit points of other study. Students may also select elective units (12.5 credit points each).
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
Upon successfully completing the Bachelor of Media and Communication / Bachelor of Business, graduates will be able to:
- demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
- formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
- exercise initiative and judgement in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
- demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
- recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
- apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
- reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
- apply research methodology relevant to the field of media and communication
- define and integrate theoretical principles applicable to business and apply those principles in a range of practices
- systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
- formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
- coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
- communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
- build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
- work collaboratively in diverse groups.
Work Integrated Learning
Swinburne's Work Integrated Learning program provides opportunities to gain invaluable skills and confidence in knowing that you have what it takes to land a job in your field by graduation. You can also earn credit towards your degree. Choose from six- or 12-month professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. Find out more.
Choose a professional placement option:
12 months Six monthsDouble degrees provide the opportunity to complete a placement in your preferred field.
Professional Placement in Business
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A | BUS20010 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
| Integrated Professional Placement B | BUS20011 | 25 |
Professional Placement in Media and Communication
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Media and Communication | MDA20016 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
| Integrated Professional Placement B - Media and Communication | MDA20017 | 25 |
Double degrees provide the opportunity to complete a placement in your preferred field.
Professional Placement in Business
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Business | BUS20010 | 25 |
Professional Placement in Media and Communication
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Media and Communication | MDA20016 | 25 |
Note: Some Work Integrated Learning opportunities are not available to international students due to visa restrictions.
Career opportunities
The Bachelor of Media and Communication / Bachelor of Business provides students with unique skills and knowledge to pursue careers in a wide variety of industries.
AACSB Accreditation
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, English language requirements and pathways.
How to apply
Find out more about how to apply.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.