Bachelor of Media and Communication

with a major in Social Media – Blended learning – on-campus and digital learning

BA-MCMN Degree Hawthorn Send me a link to this course

Selected major: Social Media

Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.

The Bachelor of Media and Communication focuses on developing key skills in professional communication and media content creation. 

Swinburne’s strong industry connections ensure this course links theoretical knowledge with practical, experiential learning relevant to growing areas of employment.*

Learn how the media sector is evolving through an examination of issues such as diversity, the influence of social networking data, ownership and privacy, and automated media and the digital economy.

You’ll also benefit from Swinburne’s partnership with Adobe which gives you free access to, and coaching in, the Adobe Creative Cloud while studying.

This flexible degree will help prepare you for a career you’ll be passionate about. Select a major from ten options, and then tailor your degree to suit your interests with a second major or co-major and a wide range of minors or electives.

All our bachelor degrees include a guaranteed Work Integrated Learning opportunity, which could be a placement, internship or industry-linked project. In this degree, you’ll work on an industry-linked project relevant to your major area of study. For example, in units Media and Communications Project A and B (MDA30006 and MDA30007), students design and implement a product of their choice e.g. a radio documentary, short story, website, short film, or game. Or, in units Digital Marketing Project 1 and 2 (DIG30001 and DIG30002) students work in teams on a significant digital advertising or marketing project.

* The Australian Government’s Job Outlook shows that sectors related to this degree are expecting strong future growth. This includes advertising, public relations, multimedia specialists and media producers. Other sectors, such as journalism and writing, are expecting a future of stable to moderate employment growth.

You can also study Media and Communication in a double degree with BusinessDesign, Health Science, or Laws. If you like Media and Communication, you may also like to explore our Bachelor of Arts.

Start dates

Hawthorn campus

  • Semester 1 - 1 March 2021
  • Semester 2 - 2 August 2021

Duration

3 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210851 (CSP)
  • 3400210853 (IFP)

Faculty

Faculty of Health, Arts and Design