Bachelor of Media and Communication (Professional)

with a major in Advertising

BA-MCMPROF Degree including work placement Hawthorn Send me a link to this course

The Bachelor of Media and Communication (Professional) is designed to provide students with the latest skills and knowledge that will prepare them for a variety of roles in the dynamic and ever changing industries associated with media and communication. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within industry.

Students are required to undertake foundation units coupled with a major which is then combined with other studies of their choice. Graduates will be well qualified for positions in professional roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations.

The professional industry-linked component provides students with the opportunity to gain awareness, experience, and links to industry, whilst enabling them to apply their knowledge, techniques and skills to solve industry related problems. This option is intended for students who wish to focus on a particular area of their career or consultancy.

Selected major: Advertising

Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.

Swinburne Open Day
It’s the most open of open days! Come and experience just what Swinburne is all about on Sunday 30 July. Learn more now!

Start dates

Hawthorn campus

  • Semester 1 - 27 February 2017
  • Semester 2 - 31 July 2017

Duration

3.5 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210841 (CSP)
  • 3400210843 (IFP)

Faculty

Faculty of Health, Arts and Design