Bachelor of Media and Communication (Professional)

with a major in Advertising – Blended learning – on-campus and digital learning

BA-MCMPROF Degree including work placement Hawthorn Send me a link to this course

Selected major: Advertising

Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.

The Bachelor of Media and Communication (Professional) is designed to prepare you for a variety of roles in the dynamic and ever-changing industries associated with media and communication.

The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within the industry.

All our bachelor degrees include a guaranteed Work Integrated Learning opportunity, which could be a placement, internship or industry-linked project. This Professional Degree includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree. In your final year, you'll also have the opportunity to apply your learning in a professionally focused, industry-linked project relevant to your major study area.

Graduates will be well qualified for roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations.

Start dates

Hawthorn campus

  • Semester 1 - 1 March 2021

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210841 (CSP)
  • 3400210843 (IFP)

Faculty

Faculty of Health, Arts and Design