Graduate Certificate of Marketing
Blended learning – on-campus and digital learning
The Graduate Certificate in Marketing provides the foundations to be effective marketing practitioners or a step on the pathway to Swinburne’s Master of Marketing.
The four units are co-created and often co-delivered with our industry partner Lewers Research.
Key to dynamic marketing using traditional and digital platforms, you’ll learn how to employ the latest thinking, techniques and tools to drive marketing campaigns and create fresh solutions.
Course entry is based on your previous study and/or relevant full-time work experience. The qualification is usually completed through flexible online or on-campus study over six months.
Duration
6 months full-time or 1 year part-time
Intakes
Hawthorn (HE Block 1, Semester 1, Semester 2, Term 4) - View application and start dates
Study modes
- Full-time,
- Part-time
2023 Start Dates
2024 Start Dates
Professionally accredited by
Course industry partners include
Angela Stacy
Angela describes her decision to move from Honduras to Australia to study Marketing at Swinburne as ‘the best decision of [her] life.’
Find out about her experience and her career that followed.
Course information in detail
- Course detail, course structure and units of study.
Course description
- Graduate Certificate of Marketing (GC-MKT)
- Graduate Diploma of Marketing (GD-MKT) ^
- Master of Marketing (MA-MKT1) or
^ Students are unable to enrol directly into the Graduate Diploma of Marketing but it is available as an exit award.
Course structure
To qualify for the award of Graduate Certificate of Marketing students must complete 50 credit points comprising:
- 4 core units of study
Units of study
Want to know more about the units that make up your course, how many units you need to complete, our recommended study sequence, and what your timetable looks like this year? Check out our Course Planner and get enrolled.
Careers and graduate outcomes
- Career opportunities, course aims and objectives and graduate skills.
Career opportunities
Aims and objectives
- Apply coherent and developed knowledge of marketing concepts in diverse contexts and applications using critical thinking
- Apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
- Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use the basic tools and practices of marketing within project work
- Demonstrate integrity, ethical conduct, accountability, respect and a developing awareness of professional practices and cultural norms in a global and sustainable context.
Graduate skills
Pathways and scholarships
- Pathways, credit transfer, recognition of prior learning and scholarships.
There is change needed in the way we all teach. The world has changed and people’s attention spans are challenged. You have to bring that into the classroom and students engaged. That’s what we’re doing in the Branding and Innovation unit.
Simon Hammond
Founder of BE Brands; co-creator of ‘Branding and Creation Innovation’ unit
Staff spotlight
Course Director Dr Nives Zubcevic-Basic has strong involvement with industry, including local advertising agencies and global networks such as L’Oreal, Arsenal Football Club, Zara and Google.
“Our Graduate Certificate of Marketing is the first in the country to have genuine industry co-creation process from development to delivery. We embed experiential learning – real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.”
Course fees and requirements
- Fees, entry requirements and non-year 12 entry.
Course fees
How do I pay my fees?
FEE-HELP is a loan given to eligible full-fee paying higher education students to help pay part or all of their tuition fees. The Commonwealth Government pays the amount of the loan directly to Swinburne.
Entry requirements
- a bachelor degree (or higher award) in a related discipline from a recognised higher education institution or equivalent;
- a recognised bachelor degree (or higher award) in any discipline PLUS a minimum of two years equivalent full-time relevant professional experience*
- a minimum of three years equivalent full-time relevant professional experience*
How to apply
Note: Students applying for this course for the HE Block 1 intake will commence studying with ENT60009 - Opportunity Discovery, Creativity and Design. All other units will be scheduled on or after the commencement of Semester 1.