Opportunity Discovery, Creativity and Design

ENT60009 12.5 Credit Points Hawthorn

Duration

  • One Semester or equivalent
     
    This unit will be delivered on-line in Semester 2 2020.  

Contact hours

  • 36 hours

2020 teaching periods

Hawthorn

HT4  Term 4 HT4  Term 4

Dates:
21 Sep 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
21 Sep 20

Census:
9 Oct 20

Dates:
21 Sep 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
21 Sep 20

Census:
9 Oct 20


Prerequisites

Anti-requisite
Completion of a unit that is very similar in content or the content overlaps with another unit.
 
AND

Aims and objectives

This unit provides the fundamental knowledge base and skills necessary for anyone wishing to study or work as an innovator and/or entrepreneur. The processes and evaluation techniques taught in this unit can be applied to entrepreneurship and innovation in any context: new businesses, existing businesses (small or large), not-for-profit, public service. The unit aims to critically reflect on real world innovations and entrepreneurial practice using key ideas, concepts, models, procedures, tools, methods and literature in the innovation and entrepreneurship disciplinary environment. Design and discovery principles are applied in order to discover and test product-market fit.
 
Students who successfully complete this unit will be able to:

1. Apply coherent and advanced knowledge concepts, techniques and tools in regards to discovery and development of entrepreneurial opportunities
2. Apply the fundamentals of entrepreneurship to develop business skills and apply for customer development.
3. Critically analyse business models in startup development and develop skills in building business models
4. Demonstrate integrity, ethical conduct, accountability, respect and a developing awareness of professional practices and cultural norms in a global and sustainable context
5. Work collaboratively in groups analysing, presenting and applying a range of startup tools in order to discover and develop the opportunity
 

Courses with unit

This unit is a common core unit across all degrees in Swinburne’s Australian Graduate School of Entrepreneurship.