Graduate Certificate of Marketing
Blended learning – on-campus and digital learning
The Graduate Certificate in Marketing provides the foundations to be effective marketing practitioners or a step on the pathway to Swinburne’s Master of Marketing.
The four units are co-created and often co-delivered with our industry partner Lewers Research.
Key to dynamic marketing using traditional and digital platforms, you’ll learn how to employ the latest thinking, techniques and tools to drive marketing campaigns and create fresh solutions.
Course entry is based on your previous study and/or relevant full-time work experience. The qualification is usually completed through flexible online or on-campus study over six months.
Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 30% off your course fees. Please check our updated entry requirements.
Duration
6 Month/s
Intakes
Hawthorn (Semester 1, Semester 2) - View application and start dates
CRICOS code
075389J
Fees
A$20100 (total for 2023)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Professionally accredited by
Course industry partners include
Angela Stacy
Angela describes her decision to move from Honduras to Australia to study Marketing at Swinburne as ‘the best decision of [her] life.’
Find out about her experience and her career that followed.
Course information in detail
- Course detail, course structure and units of study.
Course description
- Graduate Certificate of Marketing (GC-MKT)
- Graduate Diploma of Marketing (GD-MKT) ^
- Master of Marketing (MA-MKT1) or
^ Students are unable to enrol directly into the Graduate Diploma of Marketing but it is available as an exit award.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Course structure
To qualify for the award of Graduate Certificate of Marketing students must complete 50 credit points comprising:
- 4 core units of study
Units of study
Want to know more about the units that make up your course, how many units you need to complete, our recommended study sequence, and what your timetable looks like this year? Check out our Course Planner and get enrolled.
Careers and graduate outcomes
- Career opportunities and course aims and objectives.
Career opportunities
Aims and objectives
- Apply coherent and developed knowledge of marketing concepts in diverse contexts and applications using critical thinking
- Apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
- Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use the basic tools and practices of marketing within project work
- Demonstrate integrity, ethical conduct, accountability, respect and a developing awareness of professional practices and cultural norms in a global and sustainable context.
Pathways and scholarships
- Scholarships.
There is change needed in the way we all teach. The world has changed and people’s attention spans are challenged. You have to bring that into the classroom and students engaged. That’s what we’re doing in the Branding and Innovation unit.
Simon Hammond
Founder of BE Brands; co-creator of ‘Branding and Creation Innovation’ unit
Staff spotlight
Course Director Dr Nives Zubcevic-Basic has strong involvement with industry, including local advertising agencies and global networks such as L’Oreal, Arsenal Football Club, Zara and Google.
“Our Graduate Certificate of Marketing is the first in the country to have genuine industry co-creation process from development to delivery. We embed experiential learning – real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.”
Course fees and requirements
- Fees, entry requirements and English language requirements.
Course fees
Entry requirements
A prerequisite for many courses, the Pearson Test of English Academic (PTE Academic) can now be done on campus in Hawthorn at Room 132, Building TD. Book now or call +61 3 9214 3584 for more information.
- a bachelor degree (or higher award) in a related discipline from a recognised higher education institution or equivalent;
- a recognised bachelor degree (or higher award) in any discipline PLUS a minimum of two years equivalent full-time relevant professional experience*
- a minimum of three years equivalent full-time relevant professional experience*
English language requirements
Satisfactory completion of one of the following:
- IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65%
- Or equivalent measures available at English language requirements.
How to apply
Find out more
Tel: +613 9214 8444 (outside Australia)
Free call: 1300 794 628 (within Australia)
Email: international@swinburne.edu.au