Overview

This unit will analyse a selection of local media industry sectors and current and long-standing media public policy issues, including competition, ownership and control; censorship and classification; measurement of media use; and public and community media institutions. The unit improves students’ ability to participate effectively in media activities and industries as consumers, producers, employees and owners and to provide students with conceptual and practical tools for thinking about future trends and possibilities in media industries

Requisites

Prerequisites
MDA20010 The Media in Australia
Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
26-February-2024
26-May-2024
Last self-enrolment date
10-March-2024
Census date
31-March-2024
Last withdraw without fail date
12-April-2024
Results released date
02-July-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Apply different methodologies for measuring media use
  • Compare media use among different demographic groups in Australia and overseas
  • Contrast key features of media industry sectors in Australia and selected overseas countries
  • Explain change in media industry sectors in Australia and selected overseas countries
  • Evaluate policy measures about media services and enterprises aimed at promoting public welfare

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Lecture		2.00 12 weeks 24
On-campus
Class		1.00 12 weeks 12
Specified Activities
Various		2.00 10 weeks 20
Specified Activities
Various		2.00 12 weeks 24
Unspecified Activities
Various		5.83 12 weeks 70
TOTAL150

All Applicable Locations

Type Hours per week Number of weeks Total (number of hours)
Online
Lecture		2.00 12 weeks 24
Online
Learning activities		1.00 12 weeks 12
Specified Activities
Various		2.00 10 weeks 20
Unspecified Activities
Various		7.83 12 weeks 94
TOTAL150

Assessment

Type Task Weighting ULO's
Research EssayIndividual 40 - 50% 3,4,5 
Tutorial PresentationGroup 20% 1,2,3,4 
Weekly Online Discussion PostsIndividual 30 - 40% 1,2,3 

Content

  • Media Use Survey
  • Measuring Media Use
  • Video: Online, TV, Cinema
  • Public Media: State and Community Enterprises
  • Video Games
  • Competition and Control of Media Assets
  • Managing Access to Media Content: Moderation, Classification, Censorship
  • Publishing: Books, Magazines, Newspapers
  • Music, Audio, Radio
  • Telecommunications: Mobile and Broadband

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.