Digital Content Production

Overview

Digital Content Production builds knowledge and skills related to the visual cultures, theories and practices that inform the production of media-images. This unit introduces basic principles of visual practice and aesthetics within the context of digital images. Students will progressively build knowledge, critical thinking, and practical skills associated with digital content production. Students are encouraged to develop critical thinking around the particular opportunities and challenges involved in constructing narrative meaning through digital images and engage in reflective practice strategies and basic research methods

Unit learning outcomes

Students who successfully complete this unit will be able to:

1. Apply visual communication principles to design digital content for specified audiences and purposes
2. Analyse media theory and contemporary content practices to inform creative decision-making
3. Evaluate digital content and production processes using reflective practice approaches
4. Select and apply digital imaging techniques, production methods and workflows to meet project requirements
5. Produce digital photography and video content that satisfies defined creative, technical and audience objectives

Teaching methods

Hawthorn

Assessment

Content

• Use digital cameras and industry-based software to produce a series of digital images
• Introduction to digital image production/post-production techniques
• Planning strategies and techniques relevant to media content production
• Introduction to image capture strategies and techniques
• Analyse and discuss relevant media theory and texts