Overview

Promoting fashion through branding is vital to a fashion label’s success. This unit will investigate the broad and rapidly developing field of fashion branding and will provide entrepreneurial skills to launch a new, bespoke fashion label. This unit will concentrate on the use of branding, styling, and marketing to convey and promote fashion.

Requisites

Prerequisites
DBE30005 Fashion Branding & Management

Rule

25 credit points from the Fashion Design major

AND

Admitted to the Bachelor of Design (Fashion)

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date

Unit learning outcomes

Students who successfully complete this unit will be able to:

  1. Identify the role of fashion media in psychological obsolescence and its impact on fashion trends and consumption patterns
  2. Use research and analytical skills to develop a brand strategy within the competitive fashion market
  3. Create a fashion brand utilising visual communication solutions
  4. Develop business plans and marketing strategies required to launch the proposed product brand
  5. Utilise digital platforms and technologies for fashion brand promotion and management

Teaching methods

All applicable locations

Activity Type Activity Total Hours Number of Weeks Hours Per Week Venue Type and Activity Detail
On-campus Class 36 12 weeks 3  
Unspecified Activities Various 36 12 weeks 3 Module material, videos, readings, discussion and learning activities
Unspecified Activities Independent Learning 78 12 weeks 6.5 Independent study, assignment preparation, revision
Total Hours: 150 Total Hours (per week): 12.5  

Assessment

Type Task Weighting ULO's
Case Analysis Individual/Group 20%  1,2 
Design Project Individual/Group 50%  2,3,4
Business Plan Individual/Group 30%  4,5 

Content

  • Brand strategy and identity 
  • Brand management and entrepreneurship
  • Fashion media and communication marketing strategies 
  • Impact of social media on fashion trends and psychological obsolescence 
  • Intellectual property and copyright
  • Graduate Attribute-Teamwork 1: Collaboration and negotiation

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.