Overview

Want to develop the technical, practical and analytical skills to succeed in marketing while working with real clients? Our Graduate Certificate of Marketing includes foundation units across design thinking, data analysis, consumer behaviour and digital marketing. Upon graduation you can seek work in the industry or pathway to a Masters degree.

View Graduate Certificate of Marketing course handbook
Join us at the Midyear Study Expo | Tuesday 4 June 2024

If you're looking to start in Semester 2, our Study Expo is your one-stop-shop for course info, career advice, and application assistance, covering all study areas and study levels.

Upgrade your skills

  • Market orientation and research
  • Strategic decision making
  • Segmentation, targeting and positioning
  • Digital marketing
  • Critical thinking and creative problem solving

Stretch your career further

Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in a today’s complex and changing business environment. The below examples demonstrate the types of roles graduates can attain.

  • Managers or executives
  • Career movers
  • Brand managers
  • Market researchers
  • Aspiring marketers
  • Digital marketers

Key codes

CRICOS course code
075389J
International student visa

International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.

Strong industry connections and co-creation

This course offers an industry co-creation process from development to delivery. We embed experiential learning, real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.

Professional accreditations

Industry partners

Why Swinburne?

Top 5% of the world’s higher education business schools

91.1% of graduates found employment within 4 months of finishing.

The median income for PG graduates one year out is $79.5K

Business graduate employers include Telstra, NAB, ANZ and IBM

Qualifications

Applicants are required to have one of the following: 

  • a bachelor degree (or higher award) in a related discipline from a recognised higher education institution or equivalent; or
  • a recognised bachelor degree (or higher award) in any discipline PLUS a minimum of two years equivalent full-time relevant professional experience*; or
  • a minimum of three years equivalent full-time relevant professional experience* 

Applicants are required to have one of the following: 

  • a bachelor degree (or higher award) in a related discipline from a recognised higher education institution or equivalent; or
  • a recognised bachelor degree (or higher award) in any discipline PLUS a minimum of two years equivalent full-time relevant professional experience*; or
  • a minimum of three years equivalent full-time relevant professional experience* 

Work experience

Relevant professional/managerial experience and evidence of academic capability will be determined by the Faculty PVC (or delegate) with reference to faculty-determined guiding principles. Applicants must submit a curriculum vitae (CV) with their application.

Documents substantiating relevant experience are required, clearly detailing roles and duration and evidence of formal and non-formal learning. Where relevant experience is used for the basis of admission, no further recognition for prior learning/credit can be granted on that basis.

Admission requirements

Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.

English language requirements

Satisfactory completion of one of the following:

Need to undertake an English assessment for entry?

A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.

Recognition of prior learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.

Finding your fit

At Swinburne, we recognise that not one size fits all. If this course doesn’t meet all your study criteria, check out these alternatives.

How credit points work

To qualify for the award of Graduate Certificate of Marketing, students must complete 50 credit points comprising of four core units of study.

4
Core units
=
Graduate Certificate

Nested programs

The Graduate Certificate of Marketing forms the first stage in a nested suite of programs. Continue studying with the:

Your units

Units of study Unit code
Core units
Opportunity Discovery, Creativity and Design
Core unit, 12.5 credit points
ENT60009
Data Empowered Marketing
Core unit, 12.5 credit points
MKT60011
Consumer Behaviour
Core unit, 12.5 credit points
MKT60012
Global Digital Marketing
Core unit, 12.5 credit points
MKT70017

2024 fees

Yearly fee* ($AUD)

$16,900

Total fee* ($AUD)

$16,900

2024 fees

Yearly fee* ($AUD)

$22,170.00

Fees are estimates only

The student tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply for units studied in 2024 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.

Fees are estimates only

The indicative course fees shown apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. International tuition fees are generally inclusive of Student Services and Amenities Fee (SSAF). All fees are subject to annual review and may be adjusted.

How do I pay my fees?

FEE-HELP is a loan given to eligible full-fee paying higher education students to help pay part or all of their tuition fees. The Commonwealth Government pays the amount of the loan directly to Swinburne.

International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.

To pay your fees:

  • log in to My Finances
  • check your Australian bank account details are correct 
  • check your Statement of Account to see how much you owe 
  • pay using your preferred payment method.

Eligibility for FEE-HELP

You’re eligible for a FEE-HELP loan if you are studying an undergraduate or postgraduate degree, or UniLink or OUA course at Swinburne, and you:

  • are an Australian citizen doing at least one unit of your course in Australia; or
  • hold a permanent humanitarian visa and will be living in Australia for the duration of your course; or
  • hold a New Zealand Special Category visa and meet the special eligibility requirements for New Zealand citizens
  • are undertaking bridging study for overseas trained professionals and will be living in Australia for the duration of this study
  • have not exceeded the new combined Help Loan limit.
     

The HELP limit is the maximum amount you can borrow from the government in your lifetime towards your education costs. It is fixed and cannot be topped up.

Student services and amenities fee

This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.

The fee shown in the capped amount for 2024.

This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.

This amenities fee is included within your annual tuition fee listed above. The fee shown in the capped amount for 2024.

Please refer to the Student Services Amenities Fee page for more information.

SSAF fee* ($AUD)

$351.00

SSAF fee* ($AUD)

$351.00

Scholarships

Scholarship applications for 2024 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals. 

Our handy guide will assist you to gather documents for your application.

When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 20 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.

Apply through an agent

Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.

Representatives and agents
GC-MKT
Search for agents

Apply directly

Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! 

Note: Students applying for this course for the HE Block 1 intake will commence studying with ENT60009 - Opportunity Discovery, Creativity and Design. All other units will be scheduled on or after the commencement of Semester 1.

Course code
GC-MKT
Apply directly
Course code
GC-MKT
CRICOS code
075389J
Apply directly
Start dates
Location
Last date to apply
Start dates
Semester 2
Location
Hawthorn
Last date to apply
24-July-2024
Start dates
29-July-2024
Term 4
Location
Hawthorn
Last date to apply
11-September-2024
Start dates
16-September-2024
Semester 1
Location
Hawthorn
Last date to apply
26-February-2025
Start dates
03-March-2025
Start dates
Location
Start dates
Semester 2
Location
Hawthorn
Start dates
29-July-2024
Term 4
Location
Hawthorn
Start dates
16-September-2024
Semester 1
Location
Hawthorn
Start dates
03-March-2025
Upcoming events
Midyear Study Expo
04-June-2024
Open Day 2024
28-July-2024